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There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms. 

While all business owners would love to have the entire world need their offerings, marketing to that many people is not only unrealistic, it’s also ineffective. Believe it or not, narrowing down your target audience is actually one of the best ways to improve your sales.

LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016. 

The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive. 

The training serves 3 purposes: 

1.       Skills

2.       Team communication

3.       Adaptability

Have you ever gone into a sales pitch and started using old techniques to try and close the deal like the age-old SPIN selling tactic? I can remember growing up and watching all those old movies from the 80s that featured "go getters" in suits and screaming out to each other "Always Be Closing!". 
Feeling confident that your sales team has a process in place? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.

It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Most entrepreneurs have fairly ambitious goals for 2016, as we climb out of an uncertain marketplace and embark on strategic, results-orientated business planning.
In a presentation at Cebit 2015 held in Sydney recently, I shared why marketing automation implemented correctly in a business is so valuable to that business. Rather than use another case study, I used my own company, Marketing Eye, as an example of how to implement marketing automation to gain instant results.

To give you a little insight, Marketing Eye has a substantial amount of monthly traffic coming to our website - mainly due to the popularity of this blog and the effectiveness of our SEO team.
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