How do you define digital transformation? 

Simply put, digital transformation alters a company's core business model to take advantage of new digital technology. It is not enough to just digitize a product or service as it is also necessary to reimagine and reinvent it to provide it to clients in sync and perfect harmony with their ever-changing demands. As a result, businesses now face unprecedented pressure to digitally adapt their marketing techniques. 

What do you do when you want to go on a long trip? Would you just pick up a bag and leave, or would you make an itinerary, plan your budget, book tickets, and fix a timeline for your trip?

Of course, the second option, right!!

It is always good to plan your itinerary so that the trip becomes memorable. 

The same is the case for Marketing!!

In the recent decade, digital marketing has become a crucial part of our daily lives. Everything can be searched with a click of a button, from social media to everyday life; the average, typical mature user spends at least 6 hours a day on their devices. So, in some ways, it presents an excellent opportunity for businesses to proactively get their brand out to the world. 

It’s safe to say, we know having a great marketing strategy for your business is your major key to running a successful business. But having a completed marketing strategy just to simply follow is not enough.

A marketing strategy is like the roots of your precious indoor plant. It can grow and evolve depending on your business’s needs. Adaptation and maintenance are where your marketing managers come in. But - how much time are your marketing managers spending on marketing strategy?

An effective Electronic Direct Mail marketing strategy (EDM) is an important and powerful tool for any business. Electronic Direct Mail marketing (EDM) is a digital marketing strategy used by businesses to efficiently promote their products and services by targeting potential customers through offline and online channels to generate new leads, increase sales, and customer loyalty, and build personal relationships with consumers. These online channels include Pay Per Click advertising (PPC), SMS, email, and social media such as Instagram, Facebook, and Twitter, to offline channels such as print.

Technology is the future of everything. Similarly, Marketing is a need of every business. To understand why marketing is necessary, have a quick read of our blog, Why your business needs a marketing strategy. The rising number of tech firms in the market has increased the competition. Each company has to bring their best game forward in terms of marketing to attract and grow in this competitive environment. Continue following this blog post to know, 5 powerful marketing strategies that will grow your Technology company.

As technology advances in the age, we live today, it is important for businesses to evolve through innovation and creativity. The implementation of Non-Fungible Tokens (NFTs) in your marketing strategy has the potential to scale your business in the most creative way it can.

So, what is an NFT?

Businesses send out marketing newsletter emails that provides the audience on the newsletter subscription list promotions, announcements, and brand content regularly. According to Statista, 333.2 billion emails are expected to be sent and received each day in 2022 and the number is expected to grow every year. Marketing newsletters are one of the most common types of emails that businesses send out, but it is also the hardest to get right. Many businesses consider it a challenging task to create engaging content to keep the audience’s attention and to make them read the email. 

Product marketing is a series of activities for disseminating products to the community. The marketing concept is about the process of fulfilling the needs and desires of consumers who become part of the market share in the business.