The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.
Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.
This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
The problem is that when you are online everyone can see for themselves what you are saying and doing, and for competitors to copy, it really is quite simple.
All of a sudden, prospects where ringing up and saying "oh, you do the same as such and such".
Marketers and businesses are treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products. But eco, green or ethical products cannot be treated in this way. Coke’s eco plastic bottles still contain a beverage with a long list of health impacts – and people looking for healthy, sustainable alternatives will never reach for a bottled soft drink.