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We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.

Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?

Let me ask you something. If you go to a bar, and decide you are in the mood for a nice, quality vodka, which would you choose? Grey Goose or Ketel One?
Is it just me, or is it really difficult to say exactly what I want?
When it was time to design a brand for Robotic Marketer, I didn't look further than our highly talented graphic design intern in Melbourne, Sophie Davidson.
Just bought a new iphone? Welp, there’s probably already another one in the works. And of course as soon as it comes out we will all just have to have it. Because it is so different from the one we bought not even a year ago right. Why do we have to have something that’s brand new even if we have the exact same one at home already, it's just slightly older? It still works fine and looks pretty good. However as soon as that new one comes out we abandon it like there’s no tomorrow.
Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back.


The NCAA, a non- profit organization, has mastered marketing of the March Madness tournament. From office tournaments, to hard core fans, to first time watchers basketball buzz is in full swing.


Advertisers and Marketers are using this sporting event to capture viewers and learn lessons of how content marketing can be leveraged. Through commercials, gear, word of mouth, brackets and more March Madness is the talk of the month due to successful marketing and advertising.


This tournament is an Advertisers and Marketers dream. That being said, us experts can learn a few new tricks from this tactical approach. Below are a few important lessons we all need to learn.
Out of sight, out of mind — it’s an old saying, but it’s especially true about customer relations. We have all been given something with a logo on it, and we often use them every day. But how do you know that what you are doing with your marketing placement is working? How do you continue to ensure that your brand is at the forefront of a customer’s mind, and how do you stand out from the competition? Here we give you 10 good reasons why we believe that every marketing strategy can benefit from including promotional products as part of the overall campaign.
Without doubt, every company has a marketing problem. 
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