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What do the best performing marketing teams have in common?
At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.
IS BEING AN INFLUENCER ALL THAT'S CRACKED UP TO BE?
In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.
Choosing the right email marketing system for your business?

The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find the right platform for your business? 

Are AdWords Right For Your Business?

For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.

The Millennial Connection...A Story Within A Story

Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed previously, and this is going to change your brand one way or the other.

Simple Is Gold In Marketing

It's 2019 and we now live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry, 

How can good branding increase sales?

We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

Why Introverts Make The Best Salesmen

There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true on many levels, effective salespeople come in many forms. 

The Real Cost of Marketing

Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?

The 2019 Marketing Trend that Matters the Most

We’re halfway into the first month of the beginning of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.

Knowing Your Audience: The Importance of Buyer Personas

Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.

Five Steps of Effective Customer Journey Mapping

In an ideal world, the journey from prospect to a loyal consumer would be a straight shot: see your product, purchase your product, use your product, repeat.

15 Free Tools Every Marketer Should Know in 2019

In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use! 

Rebrand Your Business or Just Refresh?

Your company’s brand is the most powerful tool in your toolbelt. As businesses grow and adapt to a constantly-evolving world with new tastes, new innovations, and new customer demands, it’s essential for your brand to reflect the current marketplace, but how do you know if you should rebrand or just refresh?

Can Exercise Boost Creativity?

Have you ever been on a jog or in a cycling class, and suddenly you have a really brilliant, creative idea? In addition to being physically fit, the effects of exercise on your mind are multi-faceted, and creativity is just one of the benefits.

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