Technology is constantly evolving in this day and age, therefore remaining at the forefront of it is imperative to the success of any business. Ensuring that your content is optimized for mobile use is a key part of achieving this. Consumers are no longer willing to work through convoluted websites that are not designed for mobile phones, particularly when they can simply just move to a competitor who has focused on optimizing their content. With over 6 billion people owning phones worldwide, it continues to prove to be the best way to access consumers. Here are a few of the reasons why optimizing your content for mobile is vital. 

Why Every Business Needs A Twitter Presence

Imagine having access to a platform where your business can engage with millions of users around the world, post content, start conversations and create new networks, all while boosting your brand’s awareness and is completely free! Fortunately, Twitter encapsulates all these characteristics and is available to all businesses to market themselves and their products, which is precisely why all businesses are implored to have a strong Twitter presence. Twitter provides your business with the prospect of reaching an even larger audience than you are currently reaching, or thought was even possible. Twitter can also be used to share information about your company, company updates, industry news and even allows you to directly engage with your customers. It is not sufficient to simply have a Twitter account, but it is critical that your business is active on the platform and is using it correctly to gain the full benefits the Twitter has to offer.

Here are some key reasons why your business needs to have an active Twitter presence, if you don’t have one already.

The Coronavirus pandemic has undoubtedly changed and continues to change the world as we once knew it. The marketing industry was no stranger to these changes. As companies were forced to close their doors, schools, work, and life, in general, took a turn to digital spaces, and industries had to find new and innovative ways to not only work digitally from home but to keep their consumers engaged in their marketing. Due to this, there were substantial decreases in in-person interactions and advertising, as 97% of marketers noticed a lower in-person marketing engagement. However, the plus side to this is 84.8% have a new increased openness to new digital offerings introduced during the pandemic. 

Now as the world begins to see the light at the end of the tunnel and we turn the corner into a new year, finding ways to rebuild and maintain the positive brand image and relationship with clients and consumers that may have been lost during the pandemic is crucial. Public Relations is an ample approach to establishing brand recognition and in turn creating customer trust. 

Overnight, COVID-19 changed the way we operate. From turning our dining room tables into at-home offices to wearing a mask and socially distancing, our worlds were flipped upside-down before our eyes. What was originally thought to only last a few months took two years of our lives, and the repercussions are here to stay. 

As we all started working from home, our lives were quickly moved online. Businesses who had embraced the digital switch reaped the rewards, whilst those that had been reluctant to jump onto the digital wave were quickly forced into the world of Zoom meetings and lagging connections. 

Our behaviors and thought patterns changed, and we no longer operate the same way we did pre-pandemic. As we slowly became germaphobes, we also became much more detail orientated. For marketers, that came with a whole array of new challenges. 

The metaverse is a technological amalgamation of many aspects such as virtual reality, augmented reality, and video in which users "live" within a digital realm. This innovative world is being defined as a virtual place with interaction and connectedness, where consumers can diverse themselves in a different dimension. Digital marketers must stay up to date on the latest technological breakthroughs to remain relevant and connected to their audience. Understanding what the metaverse is and what it can do is a large aspect of this strategy. It is crucial that marketers understand that the metaverse is not a mere trend that will soon pass. It appears that the Metaverse is here to stay and is on its way, to becoming the next big thing in the marketing industry. The virtual reality users experience in a metaverse has the ability to transport consumers to an interactive world where they can interact with one another and immerse themselves in an environment that is palpable to them.

As one may expect, the metaverse is a dream for all marketers. Lindsey McInerney, global head of technology and innovation at Anheuser-Busch InBev, recently expressed to Built In that marketing is all about getting to where the people are, and the immersive environment of the metaverse precisely achieves this goal; from targeted marketing and advertising opportunities to fully virtualized brand experiences.