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Marketing Eye Blog Articles
Navigating TikTok Advertising: Pitfalls to Avoid and Lessons Learned
Apr 05, 2023 Written by Lasitha Jayakodi ArachchigeThe world of social media advertising has a new entrant in the form of TikTok. Launched for international audiences in 2016, and experiencing remarkable growth in 2020, the video sharing platform now boasts over one billion active monthly users. Seeing an opportunity to reach an untapped audience, businesses are increasingly redirecting their marketing efforts to TikTok to advertise their products and services. However, much like navigating any new advertising landscape, can be challenging for newcomers to the platform.
Top 10 Best US Universities for a Marketing Career Revealed
Apr 05, 2023 Written by Lasitha JayakodiA brand new study released by bookyourdata.com reveals the top 10 best universities across the US for a marketing career. Using both institution-level and course-level data from collegescorecard.ed.gov, the experts at bookyourdata.com, a B2B Database & Business Contact Data Provider, have indexed each university in the US with marketing courses available.
Leveraging GPT-4 for Social Media Marketing: Tips and Best Practices for Engaging Your Audience
Apr 04, 2023 Written by Nina ZhaoSocial media has become a critical tool for marketers in today's digital age. With the rise of social media platforms such as Facebook, Twitter, and Instagram, businesses have been able to reach a wider audience and engage with their customers like never before.
As a business owner or marketer, you know how crucial it is to have a solid marketing strategy in place. But it's not enough to simply have a plan - you need to allocate your resources effectively to get the best return on your investment. That's where creating a marketing budget comes in.
Using LinkedIn Ads to Target Your Ideal Customers: Tips and Strategies
Apr 01, 2023 Written by Leila TahlilLinkedln has over 700 million members worldwide and is one of the largest professional networks in the world. This powerful platform is able to reach your ideal customer and helps you generate leads. The platform is able to do this through ads which are a useful tool when targeting your ideal customers. No matter your company size, Linkedln offers a place for professionals to showcase their products, provide educational content, and interact with their users.
The Power of Print: How Traditional Marketing Methods Still Make an Impact
Mar 31, 2023 Written by Alex Thanh-NhatIn today's digital age, it's easy to assume that traditional marketing methods like print advertising and direct mail campaigns have lost their relevance. After all, why bother with physical brochures or business cards when you can simply create a digital ad or email campaign that can reach a wider audience with just a few clicks?
The Power of Strategic Alliances in International Marketing: Best Practices for Global Expansion
Mar 30, 2023 Written by Anchal DobriyalGlobal expansion can be a daunting task for any business, regardless of size or industry. The complexities of navigating foreign markets, cultural differences, and language barriers can quickly become overwhelming. However, there is a powerful tool that can help businesses successfully expand into new markets: strategic alliances.
The Future of Advertising: Exploring Trends and Predictions for 2023 and Beyond
Mar 15, 2023 Written by Nicole RolphAdvertising has been an essential part of the business world for centuries, but the industry has come a long way since the early days of printed advertisements and billboards. From radio and television commercials to digital advertising and influencer marketing, advertising has continued to evolve to meet consumers' changing needs and preferences.
Influencer marketing has become a popular marketing strategy for businesses of all sizes, thanks to the rise of social media platforms. The concept of influencer marketing is simple yet effective - partnering with influencers to promote products or services to their followers on social media. It’s a great way to reach a wider audience, build brand awareness, and increase sales. In fact, according to a study by Influencer Marketing Hub, 63% of businesses plan to increase their influencer marketing budget in the next year.
Why Blogging is Still Relevant in 2023: The Benefits of Blog Marketing
Mar 08, 2023 Written by Lasitha JayakodiWith the advent of digital marketing, businesses now have a plethora of options to market their products or services.
Memes have taken the internet by storm! They're the fun little images or videos shared like wildfire on social media platforms and have become a staple of our online lives. But did you know they have also become a powerful tool for marketers?
Unlock the Potential of Your Marketing Strategy with Our AI-Powered Masterclass
Mar 06, 2023 Written by Mellissah SmithMarketing strategy is a key component of any business plan. It is a comprehensive and well-thought-out plan of action designed to promote a company's products or services to its target audience. A good marketing strategy takes into account various factors like market trends, consumer behaviour, competition, and business objectives.
The Future of Advertising: How Virtual Reality is Changing the Marketing Landscape
Mar 01, 2023 Written by Alex Thanh-NhatAdvertising has been a fundamental component of marketing campaigns for centuries. Over the years, the advertising landscape has witnessed numerous changes, with digital marketing playing a significant role in recent times. The latest technology poised to disrupt the marketing industry is Virtual Reality (VR). VR is an immersive technology that creates an artificial environment that simulates a user's physical presence in a particular location. This technology is changing the way brands create and execute marketing campaigns, providing a new way of engaging customers.
How to Effectively Use the Customer Journey to Improve Marketing Strategy
Feb 28, 2023 Written by Abigail HolmesMarketing professionals and experts agree that the customer journey is one of the most important concepts for any brand marketing strategy. The customer journey is a term that refers to the steps that a customer takes, from becoming aware of a product or service to completing a purchase.
How do you assess the success of your marketing initiatives? Do you monitor ROI? Ad AB testing to boost performance or perhaps you create attractive reports using a fancy Google Data Studio dashboard.
As a result of the fact that most companies only evaluate the effectiveness of their marketing after the fact, there is still a potential that you are wasting money. While understanding the average impact of your marketing initiatives can give you greater insights into your company, it is crucial to know the cost per click of your search or social ads.The SWOT analysis is useful in this situation because you can view the overall picture and tackle problems head-on by doing a SWOT analysis for your marketing initiatives.
