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Marketing Eye Blog Articles
Are you finding website pop-ups and banners annoying? These aggressive ads may make customers lose their appetite in their journey shopping. Different from them, conversational commence offers your customers digital services that enable you to talk to each of your customers at once.
November is around the corner and is an excellent opportunity for many companies to engage with audiences over the next few months and do enough business before the year ends.
This month gives many opportunities for brick-and-mortar retailers as well as online organizations. In addition, this is the start of the most significant seasonal shopping holidays of the year, such as Thanksgiving, Black Friday, Cyber Monday, and of course, Christmas in December.
Every day, 6000 to 10,000 ads are shown over the internet. Today, the market has become saturated with the greater rate of digitalization of the world. As a result, marketing has gone from human-based to internet based. Even though technology companies are evolving with the trend, it has become more challenging to stand out from the competition and pursue their customers.
However, here are the five tips that will help you change the game of marketing your software and boost your sale.
Instagram has over 1 Billion users around the world. Therefore, the probability of the user being your next business client is very high. As a B2B company, this is your cue to build a solid online presence to form a long-term connection with your audience.
Instagram has become a crucial starting point in digital marketing for many B2C marketers. But the truth is, B2B companies can also leverage the high brand visibility on this platform. Your strategy now is not limited to pitch meetings; you can reach a client halfway across the world.
Since most organizations have integrated digital technologies into their daily operation, digital transformation is a must-do for your business. However, a recent study by McKinsey shows that 70% of all digital transformation projects fail. Business failure in digital transformation may lead to a loss of competitiveness in the relevant market. Additionally, the global pandemic has pushed more companies toward digital transformation.
Marketers are experts at capturing the attention of consumers. Since your material is so interesting, readers are more likely to take advantage of your promotional opportunities. But then, what do you do with all the interest you've generated? How can you grab the attention of your site visitors and lead them into a fruitful discussion about making a purchase?
Cloud technology is popular today for its: (1) Fast and convenient service. (2) Safe and reliable data storage center. (3) Good economic benefits. It can help you save time and money. (4) Super computing power. Cloud services comprise tens of thousands of computers, forming a powerful server that can provide users with mighty computing power and data processing capabilities.
Digital transformation is one of the most complex and unique topics. To understand its meaning, you have to think in two opposite categories: business today and the world tomorrow.
It may seem difficult, but it’s a lot easier than you think. Having a firm understanding of the current situation in the world is quite crucial - every pain point and every strength. Simultaneously it's critically important to be in a way where you’re living in the future, or even to predict what will be popular in some time, how people's skills will change, and what kind of technologies will rise.
What can we learn from the future of the Cloud in financial services?
Oct 10, 2022 Written by Ziyi Long
Is your business still struggling with government regulations, security, and reliability requirements? Are you hesitating to use automation technologies to run and improve your business? Living in the digital era, many companies today are transforming their data centers to streamline operations and private cloud infrastructure. With the help of cloud capabilities, companies can quickly test and start new services and be agile to changes in the market. Undoubtedly, financial services companies must modernize the Cloud to serve customer needs. According to Statista, by 2021, global financial services companies spent $500 billion on information technology, while in 2018, they were expected to spend $400 billion.
How do you define digital transformation?
Simply put, digital transformation alters a company's core business model to take advantage of new digital technology. It is not enough to just digitize a product or service as it is also necessary to reimagine and reinvent it to provide it to clients in sync and perfect harmony with their ever-changing demands. As a result, businesses now face unprecedented pressure to digitally adapt their marketing techniques.
What do you do when you want to go on a long trip? Would you just pick up a bag and leave, or would you make an itinerary, plan your budget, book tickets, and fix a timeline for your trip?
Of course, the second option, right!!
It is always good to plan your itinerary so that the trip becomes memorable.
The same is the case for Marketing!!
What drives excellent results in Marketing? Is it the right target market? Is it the innovative thinking of the marketing team? Or is it the extensive data available for the marketing campaign? Well, the answer to that is all three are important.
It isn't uncommon for businesses to invest a lot of their resources into marketing activities and not see results. Many business owners find that their marketing campaigns are not producing the results they initially anticipated, and this ultimately comes down to the marketing strategy they have created. Many business owners have wasted valuable resources on tactics that simply do not work. Therefore, ensuring a solid marketing strategy is in place is crucial.
Why your marketing strategy comes before you go to market plan
Sep 19, 2022 Written by Akshat Chaturvedi
In the year 2022, having a market plan is almost a compulsion for any business that exists. Still, to have a market plan that will help the company grow, a business must have a strong marketing strategy.
