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Marketing Eye Blog Articles
Should I be using traditional or digital media marketing strategies?
May 02, 2022 Written by Trang Tran
Should I be deploying traditional or digital marketing tactics, or both? This has been a question on many marketing professionals’ minds for the last decade. Technologies continue to evolve, and customers have gradually become more and more engaged with online contents. However, this does not mean traditional media lose its importance.
LinkedIn currently has over 660 million users worldwide making it one of the most successful and effective social media platforms for connecting with other professionals and businesses around the world. The platform gives users the opportunity to represent themselves through creating a profile filled with achievements, previous employment and any other relevant experience. LinkedIn has created opportunities for many professionals and businesses around the world through creating an engaging user-friendly experience.
If you have a knack for marketing and vision, a career in marketing awaits you. However, fast-tracking a career in marketing is not easy. Marketers can progress quickly in the corporate environment. But, you have to ace a range of qualities to be a good marketer or marketing manager.
What Strategies Contact Centers Need to Deploy Right Now for The Metaverse.
Apr 19, 2022 Written by Tracey Tran
Since Facebook announced its name change to Meta in October 2021, the term “Metaverse” has taken the internet by the storm. After the announcement, every business owner from every sector has been searching and chasing for opportunities that the Metaverse could possibly bring.
All businesses focus on improving the customer experience in a way to increase sales, improve the customer relationship and communicate the need and want for their service/products.
You may not know this, but content marketing generated three times more leads than paid search. Instead of constantly presenting your customers with overlooked advertisement efforts, content marketing delivers value to your audience and provides a range of benefits back to your company. Today customers expect to receive high-quality, insightful and interesting content from all their favorite brands. The process of creating content helps build trust and develop relationships with your customers all while generating leads. It may be difficult when you first start out, but eventually you will be able to see all the possible advantages a digital creator can provide you.
Law Firms are like any other company that needs to expand their brand. These firms are complicated, and they need assistance with their marketing tactics. The whole goal is to help increase the number of views on their websites and blogs for that matter. They want to amplify their audience and receive more clients.
According to Fundera, 1 in 10 small businesses doesn’t invest in marketing. Marketing is meant to build brand awareness and promote your products and services to more consumers. Starting a business is no easy task. The moment you start it, you are put in charge of the livelihoods of your employees and your own; you are your boss, and you suddenly have to worry about everything, including marketing. Getting your brand's name out there, especially against more prominent competitors, is not easy. However, clever marketing strategies can help scale your small business’s marketing efforts even with a limited budget. We at Marketing Eye are here to help you! Here are seven ideas to market your small business.
Aged care communities play a vital role in the community, they provide care for the elderly while they are unable to attend to their various needs during the working day. Marketing for these nursing homes is a must because they inform people of the services they provide. Having an online presence is vital in all industries including aged care as it is the quickest and cost-effective way to communicate your brand to the consumer.
Mobile devices and the Internet have transformed the ways a brand communicate to its customers. We are spending more and more time with digital devices, utilising it as the primary way to interact and connect with the world. Most businesses understand this, but not all of them can adopt and adapt quickly enough with changing customers’ needs.
The rapid change of technology is changing how we operate and work overtime. Apply new technologies to maximize the profitability of your business. Metaverse is one of the latest technologies expected to change our business. How can you take advantage of it? How can Metaverse fit your brand in 2022?
Companies and businesses spend large sums of money for Influencers to bombard your feed and stories with #Sponsored, #AD, and #Gifted posts, but is it worth it? Is it triggering their followers and broad audiences to run pass check out and purchase the items they promote?
I have always wanted to be a marketing manager. Started in the early 90’s, I wanted to achieve this position by the age of 30. This is my goal, and my expectation.
Marketers are able to progress quickly in the corporate environment in various ways. However, for those with no business upbringing, or simply do not have sufficient experience and qualifications, there are always new opportunities.
The marketing industry has changed significantly in the last few decades. When I started, Chief Marketing Officer (CMOs) did not exist. It is almost impossible for anyone in the marketing field to attain the C-suite. Today, CMO is exactly the positions that all marketers are aiming for. In the present, among board members and senior managers of large companies, there would always be someone that carries a marketing degree.
If you are new to the marketing field, here is my recommendations to help you progress on your path, based on my 30-year work experience with hundreds of different marketers across the globe.
Social media is one of the greatest tools when it comes to marketing. It is a free and effective way to help increase your brand awareness, increase traffic to your website, and help generate new leads. As of 2021, over 4.48 billion people use social media in some way (this is huge!). When it comes to your social media you want to ensure that you are doing all the right things to see the greatest results. In this blog, we are going to give you some tips to help increase your followers across all your social media platforms.
Hotjar is a company with a global team that serves customers all around the world, with a mission dedicated to helping people make websites their users love. Hotjar is now rebranding itself in all aspects, with a focus on having immediate recall from consumers, users, and the public when they view the name “Hotjar” itself.
