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Marketing Eye Blog Articles
Social media is one of the greatest tools when it comes to marketing. It is a free and effective way to help increase your brand awareness, increase traffic to your website, and help generate new leads. As of 2021, over 4.48 billion people use social media in some way (this is huge!). When it comes to your social media you want to ensure that you are doing all the right things to see the greatest results. In this blog, we are going to give you some tips to help increase your followers across all your social media platforms.
Hotjar is a company with a global team that serves customers all around the world, with a mission dedicated to helping people make websites their users love. Hotjar is now rebranding itself in all aspects, with a focus on having immediate recall from consumers, users, and the public when they view the name “Hotjar” itself.
Writing a report has never been easy, whether it is for school, university projects, or your boss at work. It could be time-consuming to complete a report but with the right skills and knowledge, writing a marketing report doesn’t need to take a lot of effort. Here is how I do a marketing report for my employer at our organization.
Have you ever missed deadlines for projects or had a bad reputation for not getting tasks done on time? Poor time management is extremely harmful to any business. Learning how to have better time management is a useful skill, whether it’s for a three-month project or your day-to-day organization. You will become more productive and less stressed if you plan out how to spend your time more sufficiently.
It's easy to become overwhelmed by everything going on around you. But your business must have good time management so you can ensure to see the greatest outcomes. Here are some tips to help improve your time management.
Content marketing is a form of marketing that focuses on creating, publishing, and distributing content for a targeted audience online. It includes tactics such as educational articles, e-books, videos, entertainment, and webinars which answer more specific questions to answers that can’t be accessed anywhere else online in as much detail.
Content marketing is the best way to turn your content into something more personalized and credible to turn potential customers meaning it is more likely for your company to be exposed to the right audience and gain loyalty and trust to your brand. It can also increase revenue with existing customers with the use of brand loyalty.
In this Super Bowl, Cincinnati Bengals competed against the Los Angeles Rams. The Rams had a home-field advantage in the game for the second year in a row, but the Bengals are looking for their first-ever championship. It is a heated matchup, so a bigger audience was expected to tune in more than last year. The stage is set at the SoFi Stadium. Are you on the live stream?
The Super Bowl is made for super ads. It is undoubtedly the most expensive advertising day of the year. In the past, you would have to wait until game day to watch the advertisements. This year, companies are not holding back, some advertisements are already trending online before game time. Are you all caught up? Don’t miss out. Here are our top 5 picks for the best Super Bowl ads 2022.
5 Keyways a Marketing Strategy Adds Value to Professional Services Firms
Feb 08, 2022 Written by Mellissah Smith
Marketing strategy scholars have contended that dynamic capabilities such as adaptability, integration, and deployment of organizational capital assist firms in becoming more aligned with their evolving business environments. With its ability to provide a source of competitive advantage, marketing strategy substantially influences market performance.
Marketing strategy is a construct that provides clear, realistic, and measurable marketing objectives. It is essential to the practice of marketing.
Here are 5 key ways marketing strategy adds value to your professional services firm:
Clever Ways to Highlight Your Understanding of the Metaverse When it Comes to Marketing
Jan 28, 2022 Written by Mellissah Smith
Video marketing has become a dominant trend amongst content marketing strategies, due to its ability to create engagement faster and convey information more effectively. Research shows that audio-visual content is 40 times more likely to be shared than non-audio-visual posts, and videos are the most clicked type of advertising, receiving better engagement than text and image-only ads. Users spend 88% more time browsing on websites that have videos – a clear testimony to the value in video marketing. Like any good thing, it also has its downsides that marketers need to be considerate of when creating their marketing campaign.
Here are the pros and cons when it comes to video marketing.
Technology is constantly evolving in this day and age, therefore remaining at the forefront of it is imperative to the success of any business. Ensuring that your content is optimized for mobile use is a key part of achieving this. Consumers are no longer willing to work through convoluted websites that are not designed for mobile phones, particularly when they can simply just move to a competitor who has focused on optimizing their content. With over 6 billion people owning phones worldwide, it continues to prove to be the best way to access consumers. Here are a few of the reasons why optimizing your content for mobile is vital.
Why Every Business Needs A Twitter Presence
Imagine having access to a platform where your business can engage with millions of users around the world, post content, start conversations and create new networks, all while boosting your brand’s awareness and is completely free! Fortunately, Twitter encapsulates all these characteristics and is available to all businesses to market themselves and their products, which is precisely why all businesses are implored to have a strong Twitter presence. Twitter provides your business with the prospect of reaching an even larger audience than you are currently reaching, or thought was even possible. Twitter can also be used to share information about your company, company updates, industry news and even allows you to directly engage with your customers. It is not sufficient to simply have a Twitter account, but it is critical that your business is active on the platform and is using it correctly to gain the full benefits the Twitter has to offer.
Here are some key reasons why your business needs to have an active Twitter presence, if you don’t have one already.
The Coronavirus pandemic has undoubtedly changed and continues to change the world as we once knew it. The marketing industry was no stranger to these changes. As companies were forced to close their doors, schools, work, and life, in general, took a turn to digital spaces, and industries had to find new and innovative ways to not only work digitally from home but to keep their consumers engaged in their marketing. Due to this, there were substantial decreases in in-person interactions and advertising, as 97% of marketers noticed a lower in-person marketing engagement. However, the plus side to this is 84.8% have a new increased openness to new digital offerings introduced during the pandemic.
Now as the world begins to see the light at the end of the tunnel and we turn the corner into a new year, finding ways to rebuild and maintain the positive brand image and relationship with clients and consumers that may have been lost during the pandemic is crucial. Public Relations is an ample approach to establishing brand recognition and in turn creating customer trust.
Overnight, COVID-19 changed the way we operate. From turning our dining room tables into at-home offices to wearing a mask and socially distancing, our worlds were flipped upside-down before our eyes. What was originally thought to only last a few months took two years of our lives, and the repercussions are here to stay.
As we all started working from home, our lives were quickly moved online. Businesses who had embraced the digital switch reaped the rewards, whilst those that had been reluctant to jump onto the digital wave were quickly forced into the world of Zoom meetings and lagging connections.
Our behaviors and thought patterns changed, and we no longer operate the same way we did pre-pandemic. As we slowly became germaphobes, we also became much more detail orientated. For marketers, that came with a whole array of new challenges.
The metaverse is a technological amalgamation of many aspects such as virtual reality, augmented reality, and video in which users "live" within a digital realm. This innovative world is being defined as a virtual place with interaction and connectedness, where consumers can diverse themselves in a different dimension. Digital marketers must stay up to date on the latest technological breakthroughs to remain relevant and connected to their audience. Understanding what the metaverse is and what it can do is a large aspect of this strategy. It is crucial that marketers understand that the metaverse is not a mere trend that will soon pass. It appears that the Metaverse is here to stay and is on its way, to becoming the next big thing in the marketing industry. The virtual reality users experience in a metaverse has the ability to transport consumers to an interactive world where they can interact with one another and immerse themselves in an environment that is palpable to them.
As one may expect, the metaverse is a dream for all marketers. Lindsey McInerney, global head of technology and innovation at Anheuser-Busch InBev, recently expressed to Built In that marketing is all about getting to where the people are, and the immersive environment of the metaverse precisely achieves this goal; from targeted marketing and advertising opportunities to fully virtualized brand experiences.
Taxonomy is commonly known as life’s biological filing system, but did you know that it also extends to marketing? Taxonomy in the context of marketing tends to refer to the classification of data and content. While the task of tagging and labeling is often reduced to monotonous and tedious work, taxonomy is your business’s best tool to improve your business’s content marketing’s find-ability, content marketing strategy, and content marketing distribution. Here’s what your marketing consultant needs to know.
