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Marketing Eye Blog Articles
The role of the marketer has changed. From the pre-digital days to modern times, this shift has left the marketers’ without the ability to be versatile behind. Historically, marketing campaigns only consisted of a few channels. Now, with the rise of technology, there’s the internet, mobile phones, social media channels and smartphone apps. All of which are instrumental to a successful campaign. Recognising this transition and moving with it, is paramount to the success of a marketer.
7 Reasons why Email Marketing is Essential for Financial Services Firms
Oct 25, 2021 Written by Christina Li
Email marketing has been around for almost as long as marketing itself yet it remains one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. This should be enough alone to convince you to use email marketing but if that’s not enough how about the fact that the ROI of email marketing is approximately four times higher than its next closest competitor.
Email will Transform the Way Your Financial Services Firm Does Marketing... For the Better
Oct 18, 2021 Written by Eliza Forgaty
As one of the most popular, cost-effective and highest performing marketing channels currently available, the rise of email marketing is exponential. The statistics outlining email marketing’s success are undeniable. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. There are countless studies that glean the same results; email marketing is performing well and looks to remain the case for years to come.
Email marketing is one of the best marketing methods for a multitude of reasons. It is able to be used in a diverse range of business structures, responding and catering to each company’s specific needs. Financial service firms, for example, require niche marketing as their information, delivery and techniques are substantially different. Here are a number of the reasons why email marketing is invaluable to financial services firms.
How IG’s share function has changed and what it means for your business
Sep 23, 2021 Written by Carol Saad
A surprising and interesting move, Instagram CEO Adam Mosseri announced that Instagram would be moving away from photo content and focusing instead on video, shopping, and other entertainment. Instagram claimed that their research directed them to change the way users share posts to their stories to encourage more ‘original’ content. So, what does this mean for smaller creators?
What is customer journey mapping and how can it help your business?
Sep 13, 2021 Written by Justin Tey
Understanding what a customer sees and experiences on their journey with your business is arguably the biggest challenge marketers face. When analyzing their behavior, we may wonder why customers leave tabs open for hours just to close them or why they take several steps to get from point A to B when it should only take one. But with the right tools, taking hold of this key information is possible, propelling your business forward with a greater understanding of your customers and therefore an opportunity to optimize your customer experience.
There are many successful entrepreneurs around the world but for every successful entrepreneur, there are thousands of unsuccessful people. So, what is it that separates a truly successful entrepreneur from the rest of the pack? That’s a loaded question but from all the interviews and biographies we can gather that there are in fact a few things that all successful entrepreneurs have in common. These are the commonalities that seem to take them to the next level and creates the difference between someone who made it and someone who really made it. Here are five undeniable habits that everyone should adopt if they want to mirror the behavior of the world’s most successful entrepreneurs.
Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.
Generational Marketing Across Social Media Channels: From Boomers to Zoomers
Aug 31, 2021 Written by Heidi Chen
When using social media to market your business, what you create and how you position your business online will be highly dependent on who you are marketing to.
Despite the common misconception that social media is a young person's game, the greater accessibility to smart devices with 4G or greater functionality means that all generations are fair game in marketing. Regardless of whether they're a zoomer or a boomer, more than 80% of people from every generation use social media at least once per day.
How you market to them, (or how you should market to them) is dependant on all of the characteristics that define these crucial segments. Users across different generations will follow different trends and to a greater extent and will also use the same platforms as their generational counterparts in completely different ways. Understanding the difference is key in developing a successful marketing strategy as such nuances in usage will impact your brand.
Read on to learn how to target demographics effectively, through understanding generational differences in social media and the implications it has for your social media marketing strategy.
Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to use Instagram in your social media marketing strategy. However, with Instagram’s popularity comes dense competition and there’s no point creating an Instagram ads campaign if you are not sure who your target audience is, where they are based, and most importantly, what they are likely to respond to.
There are many steps that a marketer must go through before even thinking about creating the content for their Instagram ads campaign. Conducting thorough market research before this will help ensure your campaign is cost-effective and highly precise. In this post, we will outline the key stages to designing a highly precise Instagram ads campaign:
Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created?
Figuring out how to say less, create less noise, and become more deliberate with your messaging, audiences, and targeting, is about learning to listen better as a marketer. The depth and amplification of your marketing can be achieved by listening more to what consumers are saying and less on the quantity of advertising. Let’s explore why every marketer should be a better listener, and how they can do this.
Today’s consumer has a drastically shorter attention span than ever previously recorded.
According to a study by Microsoft, people struggle to pay attention for more than eight seconds, with this figure falling each year by 88% it is becoming harder for marketers to grab consumer attention and market their product to be engaging and interesting.
Why Your Marketing Strategy Needs a Demand Generation Campaign
Aug 20, 2021 Written by Claudia Rizzo
If your business is currently struggling with low-quality leads or non-existent leads, a demand generation campaign may be the solution. A demand generation campaign is ideal for businesses that have identified a need that their audience isn’t aware of. Through a demand generation campaign, an audience will better understand what their pain points are, and consequently why your solution is the best fit for their newly found issue.
With the internet and social media apps becoming more and more prevalent, marketing metrics have become one of the most important ways businesses can gain information on how well their online marketing tactics are working. However, this can oftentimes be counterintuitive.
The Do’s and Don'ts in Marketing to surpass your Competition – Why your Tech business is falling behind
Aug 11, 2021 Written by June Song
Emerging technology companies can have bright business prospects, however without the right marketing strategies in place, their ability to attain long-term goals are far from reach.
You may ask; Why are such prospective companies still failing to succeed in their marketing?
My answer to this question is quite simple.
