images/bannerimages/Blog-Banner.jpg 
Marketing Eye Blog Articles
Most effective marketing strategy development platform for franchises
Aug 30, 2022 Written by Falak SavlaSuccessful franchises have one thing in common: a strong sustainable brand that people love. The biggest challenges that franchises face is ensuring that the brand is not damaged in the franchising process by stakeholders that do not hold the brand in the same context. It is critical as franchises roll-out marketing strategy programs is that they are doing so with the most effective marketing strategy development platform possible.
Sales and marketing professionals close as many deals as possible within a stipulated amount of time. More often than not, this means heading out, meeting as many potential clients as one can, and being physically present on the field to make a sales pitch. This very old-school traditional form of marketing is widely known as ‘outside sales.’
Modern-day marketing introduces a more cost-effective method of selling called ‘inside sales.’ This strategy is the sale of products or services by a sales professional through phone, email or the internet. In simple words, inside sales can be best described as an act of identifying, nurturing and converting potential leads into customers remotely or from within an office-based environment.
How much time are your marketing managers spending on marketing strategy?
Aug 19, 2022 Written by Fion Trieu
It’s safe to say, we know having a great marketing strategy for your business is your major key to running a successful business. But having a completed marketing strategy just to simply follow is not enough.
A marketing strategy is like the roots of your precious indoor plant. It can grow and evolve depending on your business’s needs. Adaptation and maintenance are where your marketing managers come in. But - how much time are your marketing managers spending on marketing strategy?
Businesses and companies use marketing campaigns to attract new customers, increase sales, and generate profits. It is essential to fully understand what metrics are available and which one suits one's business the best. Below is a list of 11 marketing key performance indicators (KPIs) that are used to measure the success of a marketing strategy.
Why are we talking about mobile marketing? It is changing the way consumers interact with brands and consequently vice versa. Virtually, everything is accessible on mobile today, from e-books to e-commerce. This means consumers can constantly interact with your brand irrespective of their location. To illustrate, customers don’t necessarily need a laptop to read emails or conduct online shopping. And neither need to sit in front of a television to get entertained or watch the news.
Here are the challenges and opportunities of mobile marketing that you should know
With evolving times and markets, customers thrive on a new experience. It is natural for companies to run out of creative ideas to engage the audience. At instances like these, it is very important that the company also has a competitive edge in the digital space amongst its competitors. If your website appears at the top, people will click on it instinctively. This single click can give the company a very significant lead. These leads are the stepping stone for a business to communicate with their customers and convert them. So, lead generation refers to the starting of consumer interest into said company’s product or service. Currently, 63% of the companies find lead generation to be their biggest challenge. To cater to this issue, we have come up with a concise list of tips that you can follow to maximize the effectiveness of lead generation. Read on to explore ways to optimize the lead generation process for your business!
Today, we live in the age of the internet that is highly competitive. Your website has become one of the most important tools for promoting your business. Whether it is a small business or a big corporate site, having a well-designed (remaining both modern and functional) website has become imperative to stay competitive. Even though a website redesign takes significant resources in time and money, it can be a game-changer for your business to keep up modern-day standards and protocols in mid.
An effective Electronic Direct Mail marketing strategy (EDM) is an important and powerful tool for any business. Electronic Direct Mail marketing (EDM) is a digital marketing strategy used by businesses to efficiently promote their products and services by targeting potential customers through offline and online channels to generate new leads, increase sales, and customer loyalty, and build personal relationships with consumers. These online channels include Pay Per Click advertising (PPC), SMS, email, and social media such as Instagram, Facebook, and Twitter, to offline channels such as print.
Social Media Marketing refers to the usage of digitized social platforms like Instagram, Facebook, Twitter, YouTube, etc. to promote products, create brand awareness, engage new and existing customers and receive feedback. According to Statista, as of April 2022, there are 4.65 billion active social media users, roughly 58% of the total population. If your business targets just 1% of the total active social media users, it would be equivalent to meeting 46.5 million individuals!
Technology is the future of everything. Similarly, Marketing is a need of every business. To understand why marketing is necessary, have a quick read of our blog, Why your business needs a marketing strategy. The rising number of tech firms in the market has increased the competition. Each company has to bring their best game forward in terms of marketing to attract and grow in this competitive environment. Continue following this blog post to know, 5 powerful marketing strategies that will grow your Technology company.
If you are a business owner, you would know that marketing is a vital part of a business that cannot be overlooked regardless of your industry. Marketing is an unavoidable part of your day-to-day activities. However, it may be taxing when you also need to be involved with other aspects of your business. It becomes more challenging when marketing practices have to follow the society and trends that are technology driven, which continuously evolves and need constant updates.
The word ‘sustainability’ has almost become a buzzword. With an increasing consumer demand for sustainable practice within businesses, this term is being commonly used in the media. In some instances, perhaps it’s being used purely to capture the attention of the customer.
As technology advances in the age, we live today, it is important for businesses to evolve through innovation and creativity. The implementation of Non-Fungible Tokens (NFTs) in your marketing strategy has the potential to scale your business in the most creative way it can.
So, what is an NFT?
Businesses send out marketing newsletter emails that provides the audience on the newsletter subscription list promotions, announcements, and brand content regularly. According to Statista, 333.2 billion emails are expected to be sent and received each day in 2022 and the number is expected to grow every year. Marketing newsletters are one of the most common types of emails that businesses send out, but it is also the hardest to get right. Many businesses consider it a challenging task to create engaging content to keep the audience’s attention and to make them read the email.
5 reasons why US companies should outsource their marketing to Australia
Jun 22, 2022 Written by Kyle Gillies
Today, outsourcing plays a key role in many businesses. There are several reasons why a business might outsource sections of their operations. While manufacturing and IT processes are the most outsourced operations, an important service like marketing is often overlooked. Most businesses might have in house marketing teams, however with growing business demands, a lot of companies are hiring marketing agencies and firms from within their town, state, or country. On shoring can be great, but off shoring can be a better option.
