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Marketing Eye Blog Articles
7 Techniques to Improve Website SEO To Meet Google User Experience Requirements
May 23, 2022 Written by Oktavianisa Amalia
The competition on Google search is getting more challenging, so to combat this, we need to improve website SEO performance to stand out against the competition. One way to stay relevant in Google searches is to improve your website's SEO performance continuously. As SEO practitioners, we must understand that SEO is dynamic. There must always be new techniques and strategies that we can apply to improve SEO performance on Google searches. Take notes as we discuss them one by one.
Healthcare is one of the most regulated markets in the US, meaning that there are tight controls on what practices can and can’t say in an attempt to promote themselves and their businesses. In a world where COVID-19 is still a very real threat, patients lack the same trust they once had about their safety within medical practices. In the competitive world of healthcare, competition is rapidly growing. Currently, In the US there are over 750,000 companies in the health care sector, and it looks like patients are running out of patience. According to research, 43% of millennials are likely to switch (medical) practices in the next few years, and 44% of gen X are likely to switch primary care physicians in the next 3 years. Finding new and creative ways to engage with patients has become increasingly important, especially if your practice is to stand out amongst the rest.
Are you new to the construction scene or has your company been around for years? Either way, it is essential that you withhold effective marketing strategies to promote your company effectively.
Why including LinkedIn as part of your SM strategy is important for a B2B
May 16, 2022 Written by Austin Papamikroulis
The digital space has created infinite possibilities for just about anything, all B2B’s have been given the ability to network and maximize visibility by virtually doing nothing. Utilization of social media has proven nothing but utter success for those attempting to expand their network. Find out how the integration of LinkedIn within your SM strategy is essential any B2B.
The time has finally come, whether you’re a fresh graduate ready to head into the big, wide world of Marketing, or perhaps you’re an experienced marketer looking for a fresh start someplace else. Regardless, you’ve gone through the screening process and now have landed an interview, firstly, Congratulations! It is a very big accolade to get this stage, so take a moment to congratulate yourself and relax.
Many things have changed, but everyone's desire for entertainment has not. If reading novels was a trend in the 1800s, today, everyone's favorite thing to do is to watch online videos. According to Statista, 27.2% of people watch online videos for 10 hours every week. Because of its popularity, while only 61% of marketers have adopted video marketing their digital marketing strategies.
Video marketing is becoming more relevant as the demand for online videos grow. Many small and big businesses use Video Marketing to market their products or services and attract more clients. This marketing method of disseminating useful information through the use of videos. These videos can aid in gaining potential clients' trust, establishing credibility, and increasing brand awareness.
What’s In Store for Digital Advertising and How Can You Stay Ahead?
May 05, 2022 Written by Kyle GillisKeeping up to date with the latest news is a good way to stay competitive in a fast-paced industry like marketing, but getting one step ahead allows you to not just stay competitive but get an early advantage over your competitors. Predicting the future is a nearly impossible task, but analyzing trends and current events gives us a window into some of what is likely to happen in the coming months and years. Changes to the way email marketing is done, an increased expectation of privacy and security, and more widespread applications of Artificial Intelligence and Machine Learning will change the landscape of digital advertising.
Should I be using traditional or digital media marketing strategies?
May 02, 2022 Written by Trang TranShould I be deploying traditional or digital marketing tactics, or both? This has been a question on many marketing professionals’ minds for the last decade. Technologies continue to evolve, and customers have gradually become more and more engaged with online contents. However, this does not mean traditional media lose its importance.
LinkedIn currently has over 660 million users worldwide making it one of the most successful and effective social media platforms for connecting with other professionals and businesses around the world. The platform gives users the opportunity to represent themselves through creating a profile filled with achievements, previous employment and any other relevant experience. LinkedIn has created opportunities for many professionals and businesses around the world through creating an engaging user-friendly experience.
If you have a knack for marketing and vision, a career in marketing awaits you. However, fast-tracking a career in marketing is not easy. Marketers can progress quickly in the corporate environment. But, you have to ace a range of qualities to be a good marketer or marketing manager.
What Strategies Contact Centers Need to Deploy Right Now for The Metaverse.
Apr 19, 2022 Written by Tracey Tran
Since Facebook announced its name change to Meta in October 2021, the term “Metaverse” has taken the internet by the storm. After the announcement, every business owner from every sector has been searching and chasing for opportunities that the Metaverse could possibly bring.
All businesses focus on improving the customer experience in a way to increase sales, improve the customer relationship and communicate the need and want for their service/products.
You may not know this, but content marketing generated three times more leads than paid search. Instead of constantly presenting your customers with overlooked advertisement efforts, content marketing delivers value to your audience and provides a range of benefits back to your company. Today customers expect to receive high-quality, insightful and interesting content from all their favorite brands. The process of creating content helps build trust and develop relationships with your customers all while generating leads. It may be difficult when you first start out, but eventually you will be able to see all the possible advantages a digital creator can provide you.
Law Firms are like any other company that needs to expand their brand. These firms are complicated, and they need assistance with their marketing tactics. The whole goal is to help increase the number of views on their websites and blogs for that matter. They want to amplify their audience and receive more clients.
According to Fundera, 1 in 10 small businesses doesn’t invest in marketing. Marketing is meant to build brand awareness and promote your products and services to more consumers. Starting a business is no easy task. The moment you start it, you are put in charge of the livelihoods of your employees and your own; you are your boss, and you suddenly have to worry about everything, including marketing. Getting your brand's name out there, especially against more prominent competitors, is not easy. However, clever marketing strategies can help scale your small business’s marketing efforts even with a limited budget. We at Marketing Eye are here to help you! Here are seven ideas to market your small business.
