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Marketing Eye Blog Articles
Why Blogs Are Critical to Successful SEO and Website Traffic
Jul 26, 2021 Written by Phoebe Simmonds
Search Engine Optimization (SEO) is one of the most important tactics for marketers and business owners looking to boost their website traffic. Optimizing your website pages, images, and blog posts help to ensure that your website is visible to more people. Search Engines like Google don’t know who you are, or how great your products are. All they can do is match users up with websites that include the key terms they are searching for. SEO involves embedding these terms into your website, increasing the chance that potential customers will find you.
One of the easiest, cheapest, and most effective ways to optimize your website is through blog posts. These should be well-written- long-tail forms of content that contain keywords that are relevant to your company, products, and what users will be searching for. There are so many benefits and hacks when it comes to writing well-optimized blogs and boosting website traffic. In this post, we discuss the importance of blogs and their effects on SEO.
Team leaders, external third parties, or marketing managers alike, hosting a marketing strategy workshop can be daunting - particularly if you haven’t prepared.
Marketing strategy workshops provide an opportunity to review the process of marketing operations in your business and its influences on key stakeholders. Bringing your team together to help foster an understanding of the various goals of your management, sales, and marketing team, and how each of these applies to your product or service development strategy.
Deliver an experience that will motivate your team through stimulating exercises and running through a fast-paced checklist that will further assist your business in achieving goals.
As the global marketing space continues to evolve and change, so must we. It is not enough to rely upon a college degree or traditional marketing theories. Being a successful marketer requires you to draw upon a diverse range of skillsets and apply your knowledge.
It can take years to truly master the art of marketing but homing in on relevant skills in the short term can help take your marketing game to new levels. Therefore, we’ve compiled a list below of the ten most essential skills you’ll need as a marketer to succeed and provide the best experience for your clients.
6 Tools to Build and Drive Authentic Customer Engagement in 2021
Jun 30, 2021 Written by Marketing Eye
Brands currently face the post-pandemic challenge of competing for consumer engagement in a densely populated digital space. Here are 6 tools to get up to speed.
Many brands struggle to harness the lightning strike that is highly engaging content and those who, often fail to see it hit twice in the right place. Even when engagement appears to be high for some brands on their social media handles and other interactive networking platforms, it can be faked using bots. As a result, the importance of developing authentic engagement in the marketplace and on the street has never been higher. The difficult task many modern brands face is to consistently replicate this while building a strong emotional connection over time between their brand and their customers.
Establishing the best practices for work-from-home employees will help reduce distractions and helps increase productivity. Keeping your team on the same page, involved, and regularly providing guidance is the best way to motivate your employees as they work from their homes. This is key to having a successful team within your business.
Best Practices to Market a Podcast
You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.
5 Marketing Megatrends to Help Prepare your Business from Today to 2025
May 18, 2021 Written by Cian Cornish
2021 has already involved a massive year of rebuilding and attempting to reset our economies while keeping safe from the impacts of the COVID-19 pandemic. After such a shocking year, it’s hard to consider exactly how things will change in response to the pandemic and important global factors in the coming years. Luckily, we’ve compiled our list of 5 of the largest marketing megatrends for 2025, to get you up to speed.
We’ve all done it. You know – got so busy that we forgot that the saying “hello” to our team just doesn’t cut the mustard.
One of the biggest topics that clients are talking to our marketing agency about today is how they can use marketing to better communicate to their people and help manage them in a way that everyone remains on the same page and grows from the experience.
Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your audience on your team’s industry insights, your audience may not be reading them. It’s important to create content that’s not only informative but shareable. Below, we have four ways to create shareable content to attract your audience.
Businesses around the world are struggling to find ways to be relevant in a business climate that is constantly changing. It can be a difficult process to find new ways to stick out from your competition on a good day, so it's important to find ways to reach your audience even when it's challenging. Below, we discuss four ways your business can stay relevant in even the most challenging business climates.
The Benefits Aligning Marketing and Sales Through Digital Tools
Feb 18, 2021 Written by Marketing Eye
Aligning the efforts of your marketing and sales departments can be a long, difficult journey to get everyone on the same page. While each department is working towards the same goal (generating revenue, growing the business), they are often using very different strategies and tactics to achieve the results. When you can combine the efforts of marketing and sales, you create an environment where two departments are using the strengths of the other to finalize sales and generate revenue for your business. But how can businesses align marketing and sales effectively and efficiently? Digital transformation.
What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes a huge difference in preparing for the future. As we move further into 2021, take the time to establish what your marketing priorities should be and what steps you can take to meet each priority in the years to come.
There’s a point in the sales funnel where the prospect is handed off to the next team member. Specifically, this is the point of the funnel where the marketing hands off prospects to sales and sales pass prospects to an account executive. The middle of the funnel is like a valve. At this point, you can expand lead quality definitions to pass a higher volume of leads to your sales team, or even tighten the definitions to give them a more specific segment of qualified leads. In the middle of the funnel, marketing facilitates the hand-off to sales. For this hand-off, content is created to engage and educate leads to identify who is interested in making a purchase. This part of the funnel has the biggest potential for marketing and sales to not completely align, so it requires the most attention. Below, we have some tips for how to prevent leads from going cold in the middle of the funnel.
Is there a lack of focus in your marketing efforts? Are you having trouble committing to a certain approach? Do you have a marketing strategy in place? It can be really difficult to execute any plans without a marketing strategy. Marketing is like a game of chess, where you’re constantly thinking of the next step. A marketing strategy will map out what goals you want to accomplish and how you want to accomplish these goals.
These days, it’s harder than ever for businesses to attract the attention of their audience. No matter how good the products or services are, there will always be hefty competition gunning for your customers. While it might be easy to start some sort of bidding war between you and your competition, it’s more effective to begin building a relationship with your audience to establish a sense of trust and thought leadership. You can do this with an effective content marketing strategy. A content strategy utilizes the content that your organization develops to achieve any particular business goals that you have in place, whether it’s driving brand awareness and engagement or pushing a new product. Below, we discuss how to develop an effective content marketing strategy to achieve your business goals.
