images/bannerimages/Blog-Banner.jpg 
Marketing Eye Blog Articles
In today's digital age, platforms like TikTok and podcasts are producing a new wave of influencers who achieve fame, build brands, and generate income at lightning speed. What makes these stars different from other traditional celebrities or influencers? It’s not just luck. Many TikTokers and podcasters use smart strategies and tactics that anyone can apply, whether you’re trying to grow your own brand, launch a product, or simply get your message out there.
Working in marketing can be exhilarating. The joy of crafting campaigns, the thrill of seeing results, and the satisfaction of solving problems creatively all make this field incredibly rewarding. But what happens when the very people you work with bring down the energy in the office? Dealing with negativity among colleagues can be a real challenge, especially when you love your job but find yourself surrounded by gossip, toxic personalities, or pessimistic attitudes.
The integration of Artificial Intelligence (AI) in marketing strategies presents exciting opportunities for brands. Innovations like AI-driven visual content generation, automated image and video creation, and various AI tools are reshaping consumer interactions. However, it's crucial to consider the ethical implications of these advanced technologies.
A Chief Marketing Officer (CMO) is the most important position in shaping a company's brand, driving growth, and driving marketing strategies. However, the success of a CMO often extends beyond their technical skills and expertise—it also involves their psychological profile. Understanding the psyche of a CMO can help determine if they possess the traits necessary for effective leadership in marketing. Businesses that explore different psychological profiling tools, the hard and soft skills needed for a CMO, and how personality assessments, such as the MBTI, can help identify the most suitable candidates often find hires that last the test of time.
Machine Gun Kelly aka MGK: How Mixing Genres Is a Marketing Lesson for Everyone
Oct 08, 2024 Written by Mellissah Smith
Machine Gun Kelly (MGK), a name once synonymous with rap battles and fast-spitting rhymes, has become a marketing phenomenon in the music industry. His recent single, "Lonely Roads," serves as a reminder that this is his era, and crossing genres isn’t about what you look like – it’s about the art. But MGK isn’t just making waves musically - he’s a walking case study on how genre-mixing, smart collaborations and an unexpected brand identity can become powerful marketing strategies.
Businesses and marketers can learn from MGK’s rise to fame by understanding the importance of evolving with their audience, partnering strategically and using an intelligent brand voice. Have you listened to one of his interviews? I too was very surprised by just how smart he is and his choice of vocabulary is extraordinary.
How 50 Cent Is Riding the Diddy Wave: A Masterclass in Brand Elevation Amidst Controversy
Sep 30, 2024 Written by Mellissah Smith
In the hip-hop world, it’s not uncommon for artists to take jabs at each other. But the dynamic between Curtis “50 Cent” Jackson and Sean “Diddy” Combs has recently reached a new level. As Diddy faces a series of high-profile legal challenges, 50 Cent has seized the moment to make headlines, elevate his brand and cement himself as a cultural commentator in the rap world. Let’s break down how 50 Cent is riding the Diddy wave to propel himself into the spotlight and keep his name trending across social media platforms.
5 Unexpected Uses for Meta's Orion AR Glasses for Entrepreneurs
Sep 27, 2024 Written by Marketing Eye
The launch of Meta's Orion AR glasses has been creating quite the buzz, and for good reason. While the world is quick to highlight the obvious applications like gaming, entertainment, and consumer engagement, there's a treasure trove of opportunities for entrepreneurs that go beyond the standard use cases. If you’re a business owner or aspiring entrepreneur, Meta's Orion AR glasses might just be the secret weapon you didn’t know you needed. Here are five unexpected ways these advanced AR glasses can revolutionize the way you run your business.
Meta's Orion AR Glasses: A New Chapter in Marketing Strategy
Sep 27, 2024 Written by Mellissah Smith
When Meta announced the unveiling of its Orion Augmented Reality (AR) prototype glasses, it wasn't merely a product launch—it was a pivotal moment in the evolution of marketing technology. Drawing parallels to Steve Jobs' unveiling of the first iPhone, Mark Zuckerberg presented a vision that could transform the marketing landscape, blending the digital and physical worlds in ways that were once the stuff of science fiction. To fully grasp the potential impact of the Orion AR glasses, it’s essential to understand the history behind augmented reality, how Meta’s approach differentiates itself, and the strategic opportunities this technology unlocks for marketers.
Why Robotic Marketer Outshines Digital First AI by SEMrush: Understanding the Limitations of the Competition
Sep 23, 2024 Written by Mellissah Smith
In the ever-evolving world of AI-driven marketing, businesses are constantly on the lookout for the best tools to elevate their marketing strategies. One such tool, Digital First AI by SEMrush, has recently entered the market, promising AI-generated marketing strategies and content. However, while it offers some features, it falls short when compared to the more comprehensive and advanced capabilities of Robotic Marketer.
Customer Journey Mapping for Professional Services Firms: A Comprehensive Guide
Aug 22, 2024 Written by Marketing EyeIt is essential to understand the consumer journey in order to provide a seamless and impactful experience in professional services such as coaching, legal, accounting, marketing, and recruitment. Customer journey mapping is a strategic tool that visualizes the path clients take from initial awareness to becoming loyal advocates. This guide will delve into the significance of customer journey mapping for professional services firms, highlight common challenges, and outline best practices for creating an effective journey map.
The Importance of Teamwork at Marketing Eye
At Marketing Eye, teamwork is more than just a buzzword; it’s a key driver of our productivity, innovation, and overall success. It’s the secret behind our ability to consistently deliver exceptional results for our clients. However, building effective teamwork doesn't happen overnight—it requires time, effort, and dedication. That’s why we place a strong emphasis on team building.
Unlock the Power of Social Media Marketing for Your Business Success
Aug 01, 2024 Written by Marketing Eye
Role of social media in business today:
The concept and implementation of marketing in social media is always changing, much like our attention spans these days. Social media has become the main tool used by all businesses to advertise, regardless of size or popularity. With Instagram and Tik Tok's brand values reaching all-time highs of
How AI Revolutionizes Marketing: Strategies and Success Stories
Jul 30, 2024 Written by Marketing EyeWhat is AI and What Does It Have to Do with Marketing?
We have a good understanding of artificial intelligence, particularly in light of OpenAI's ChatGPT's breakthrough and its depiction in films such as Terminator. However, what exactly is artificial intelligence, and how can we use it to improve our company's marketing strategy? Artificial intelligence (AI) is the
With the rise in social media’s popularity, influencer marketing has undergone significant transformations. A decade ago, hiring influencers mainly involved celebrities in TV advertisements. Today the influencer landscape spans across all social media platforms as they vary in followers, size and niche. According to Influencer Marketing Hub’s 2024 benchmark report, influencer marketing is projected to reach $24 billion by the end of 2024, more than tripling since 2019.
But how do you determine which influencer is best for your brand? Choosing the right influencer can greatly enhance your marketing initiatives and increase brand awareness.
