Outsourcing your marketing department might be the best decision that you can make for your business. Not only does it dramatically reduce your expenses, but it frees up your time to focus on the day-to-day details of your business. But how do you find a marketing agency that’s the right fit for your company? Before you decide on your marketing agency, take the time to do some work on the front-end of things. When you’re looking for the perfect fit, it’s important to know exactly what you want to accomplish, what services the agency offers, and their track record with other companies.
Every marketer knows that their ability to be flexible can define the success of their marketing campaigns on a daily basis. In 2020, we learned how flexible marketers can be during a period of significant challenges at every turn. As we continue to go deeper into 2021, we need to realize that the world of business has changed forever, specifically when it comes to events. It's no surprise that live events are not coming back any time soon, so we need to further embrace the possibility of virtual events for our businesses. We've seen that they can be effective with major events like the Adobe Summit 2020. So how can we continue to leverage virtual events to improve brand recognition and elevate lead generation?
A brand identity crisis is a very real thing, and too many businesses suffer from it. Without a modern and fresh brand design, it can be really difficult to draw in customers and have your competition take you seriously. First impressions can make or break your company, so it’s important that your brand is relevant and fresh to attract new leads and modernize your approach. The trick is actually making that happen. Most companies don’t have the time or bandwidth to conduct a complete branding overhaul, which leaves them stuck with an outdated look and feel. Marketing Eye is the perfect partner to come alongside and help companies breathe fresh life into their brands and capture better leads.
Effective content that generates leads and brand engagement for your company is an invaluable asset. Finding the right fit for what your audience is looking for requires A/B testing, giving you a better picture of what they find most interesting. While a blog page on your website is great for educating and informing customers about different aspects of your service and industry, something like a video can go to even greater lengths to show how your product works. Improve your content marketing efforts to better capture your leads at later points in the sales funnel.
As consumer preferences continue to change in favor of ease and convenience, businesses have to alter their sales and marketing approach. This is no easy feat because the reasons why your customers make purchases rarely stay the same. Value-based marketing outlines the value that your brand and product line give your customers, providing a clearer picture of why they should make purchases. It’s all about showing them that your products are practical, functional, and useful to their daily processes. Below, we discuss elements of value-based marketing that your team should implement.
Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input they have on their industry is taken very seriously. Positioning yourself as a thought leader is easier said than done, as it requires an omnipresent presence online. If you’re looking to grow your business through thought leadership, there are a few things to keep in mind.
Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year.
Companies with omnichannel strategies retain, on average, 89% of their customers compared to 33% retention for companies with weak omnichannel efforts. More than ever, customers expect a personalized rather than generic user experience. Properly planned and executed omnichannel strategies can directly impact profitability and efficiency. Listed below are four ways to elevate your omnichannel strategy.
Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts.
Marketing is always changing. There are always new processes, new technologies or even new approaches to marketing practices. But there is one approach that is not only changing marketing, but it’s also changing how audiences respond to our efforts. Personalization is radically affecting the way that we project our message to the public, allowing our team to open and connect with the audience in an emotional, empathetic way to drive sales.
For any business, customers are the number one priority. If we continue to look at customers as just a means of bringing in money, we are going to miss the opportunity to nurture a strong connection with them. Loyalty is more than a returning customer and multiple purchases: it’s the line between whether they will refer your company to their friends, engage with you on social media, and commit to advocating for you. No amount of money can buy a customer's trust.
The level of awareness about your brand can say a lot about your company. Most small to medium-sized businesses don’t have the level of brand recognition of something like Apple, but it never hurts to be known for what you do. It’s essential to understand the audience that recognizes your branding and how it can grow. But how do you measure the awareness of your brand? Below, we have a few tactics for measuring brand awareness.
It's no secret that 2020 didn't go the way any of us expected. Businesses have faced numerous challenges and disruptions since March, and there's no way to know when the world is going to go back to normal. While businesses can still operate, it's not as easy to move forward as it was a year ago. With 2020 slowly coming to a well-deserved conclusion, now is the perfect time for your company to invest in a marketing strategy for 2021. Below, we have some elements that every marketing strategy should include for 2021.
Understanding how public relations can benefit your brand is an essential step to improving the digital performance of your brand. Public relations methods and tactics have gone through some enormous changes throughout the years, and your PR professionals must be on the cutting edge of the best public relations strategies. By tapping into modern PR tactics, your team will have a better handle on shaping the public perception of your brand. Below, we have four ways to improve the public relations strategy for your organization.
Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.