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Building your brand is an instrumental part of developing your business. Without this foundation, your organization will lack the voice, value, and customer awareness that will set you apart from your competition. While it might seem that branding efforts are an expensive venture, it doesn’t have to be! You don’t have to spend a ridiculous amount of money to build a memorable, recognizable brand. Below, we discuss some budget-friendly ways that your business can develop a better brand identity.

Branding Your Business On A Budget

Develop a Brand Identity and Voice

What are your company’s values? How do you want people to see your company? Your brand voice and identity will be the most significant factors of your organization that sets your company apart. When you identify your company values, you need to demonstrate that through your messaging. The copy you write needs to reflect who your company is trying to reach and what you are trying to accomplish. For your brand identity, you need to determine a functional logo and complementary color scheme. Combining your logo and color scheme will tell a lot about what you are selling and who you are selling to.

Establish a Social Media Presence

When you get a better picture of who your audience is, you can begin to identify which social media channels they use and where they can be reached. Your brand needs to go to them; if you expect your audience to come to you, you might be waiting for a long time. When you establish a social media presence on your audience's channels, you can get a better idea of what their online behavior and what they want from your company. An omnichannel approach is best because it casts a wider net to reach everyone you possibly can.

Start a Blog

Blogging is a fundamental step in inbound marketing, helping you reach qualified customers with the content that matches what they are looking for. When you start a blog, you need to write content relevant to your audience's needs so that they will be interested in reading it. This is not an expensive venture, but it does require time to consider research, writing, editing, and sharing to get better exposure. 

Prioritize Customer Service

What stands out about a poor experience if you think about your experiences with a customer service representative? Perhaps more importantly, how often do you stick with a product if you know the customer service is lacking? No matter what you might offer when it comes to products or content, the quality of your customer service will make or break your business. When you provide an excellent customer service experience, this will make your audience more likely to talk about how great you are! Investing in your customer service shows that you invest in your customers, ensuring that their needs are being met.

About Marketing Eye

Marketing Eye is a full-service marketing agency specializing in elevating small to medium-sized businesses' marketing operations. We can work with you to develop a strong, recognizable brand for your business! Our team works with you to develop a marketing strategy that addresses all of your obstacles and challenges with our consultative approach. Contact Marketing Eye today to learn how we can help your business.

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.


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