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How to create marketing newsletters that people actually read

Businesses send out marketing newsletter emails that provides the audience on the newsletter subscription list promotions, announcements, and brand content regularly. According to Statista, 333.2 billion emails are expected to be sent and received each day in 2022 and the number is expected to grow every year. Marketing newsletters are one of the most common types of emails that businesses send out, but it is also the hardest to get right. Many businesses consider it a challenging task to create engaging content to keep the audience’s attention and to make them read the email. 

5 reasons why US companies should outsource their marketing to Australia

Today, outsourcing plays a key role in many businesses. There are several reasons why a business might outsource sections of their operations. While manufacturing and IT processes are the most outsourced operations, an important service like marketing is often overlooked. Most businesses might have in house marketing teams, however with growing business demands, a lot of companies are hiring marketing agencies and firms from within their town, state, or country. On shoring can be great, but off shoring can be a better option.

End of financial year

It's the time of year when you may have noticed a few EOFY signs in stores around you. The end of the financial year presents businesses with an opportunity to gain new customers and increase sales. It's an ideal time to implement new marketing ideas to help improve sales. It may be overwhelming for businesses, especially small businesses, to navigate this time of the year. Whether it’s your businesses first time in the season or after hitting a wall with ideas after many years in the game, here are a few marketing tips your business can use this EOFY season to help boost sales.

What is Video Marketing? An Ultimate Guide

If an image can paint a thousand words, can you imagine how many a video can? When you think about some of the biggest businesses in the world, they all utilize video marketing. Video marketing is comprised of multiple elements, which creates an emotional engagement with consumers, by promoting the business's product/service in an entertaining way. 

7 Ways to boost your SEO for better Google Search Ranking

Staying on top of a Google Search Page is tough, given the market competition. However, one way to stay relevant in Google searches is to continuously improve your website's SEO performance. SEO is dynamic to any business’ online success and there are always new ways to boost its performance. Read more to understand how you can improve your SEO techniques.

8 Mistakes to Avoid in Marketing

Product marketing is a series of activities for disseminating products to the community. The marketing concept is about the process of fulfilling the needs and desires of consumers who become part of the market share in the business.

7 Techniques to Improve Website SEO To Meet Google User Experience Requirements

The competition on Google search is getting more challenging, so to combat this, we need to improve website SEO performance to stand out against the competition. One way to stay relevant in Google searches is to improve your website's SEO performance continuously. As SEO practitioners, we must understand that SEO is dynamic. There must always be new techniques and strategies that we can apply to improve SEO performance on Google searches. Take notes as we discuss them one by one.

Most effective marketing strategies for a construction company

Are you new to the construction scene or has your company been around for years? Either way, it is essential that you withhold effective marketing strategies to promote your company effectively.

The digital space has created infinite possibilities for just about anything, all B2B’s have been given the ability to network and maximize visibility by virtually doing nothing. Utilization of social media has proven nothing but utter success for those attempting to expand their network. Find out how the integration of LinkedIn within your SM strategy is essential any B2B.

Many things have changed, but everyone's desire for entertainment has not. If reading novels was a trend in the 1800s, today, everyone's favorite thing to do is to watch online videos. According to Statista, 27.2% of people watch online videos for 10 hours every week. Because of its popularity, while only 61% of marketers have adopted video marketing their digital marketing strategies.

Video marketing is becoming more relevant as the demand for online videos grow. Many small and big businesses use Video Marketing to market their products or services and attract more clients. This marketing method of disseminating useful information through the use of videos. These videos can aid in gaining potential clients' trust, establishing credibility, and increasing brand awareness.

Should I be deploying traditional or digital marketing tactics, or both? This has been a question on many marketing professionals’ minds for the last decade. Technologies continue to evolve, and customers have gradually become more and more engaged with online contents. However, this does not mean traditional media lose its importance.

How to get more views on LinkedIn

LinkedIn currently has over 660 million users worldwide making it one of the most successful and effective social media platforms for connecting with other professionals and businesses around the world. The platform gives users the opportunity to represent themselves through creating a profile filled with achievements, previous employment and any other relevant experience. LinkedIn has created opportunities for many professionals and businesses around the world through creating an engaging user-friendly experience.

Fast-tracking a career in marketing management

If you have a knack for marketing and vision, a career in marketing awaits you. However, fast-tracking a career in marketing is not easy. Marketers can progress quickly in the corporate environment. But, you have to ace a range of qualities to be a good marketer or marketing manager. 

What Strategies Contact Centers Need to Deploy Right Now for The Metaverse.

Since Facebook announced its name change to Meta in October 2021, the term “Metaverse” has taken the internet by the storm. After the announcement, every business owner from every sector has been searching and chasing for opportunities that the Metaverse could possibly bring.

Top 5 Benefits of Focusing on CX

All businesses focus on improving the customer experience in a way to increase sales, improve the customer relationship and communicate the need and want for their service/products.

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