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Understanding what a customer sees and experiences on their journey with your business is arguably the biggest challenge marketers face. When analyzing their behavior, we may wonder why customers leave tabs open for hours just to close them or why they take several steps to get from point A to B when it should only take one. But with the right tools, taking hold of this key information is possible, propelling your business forward with a greater understanding of your customers and therefore an opportunity to optimize your customer experience.

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Today’s consumer has a drastically shorter attention span than ever previously recorded.

According to a study by Microsoft, people struggle to pay attention for more than eight seconds, with this figure falling each year by 88% it is becoming harder for marketers to grab consumer attention and market their product to be engaging and interesting.

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If your business is currently struggling with low-quality leads or non-existent leads, a demand generation campaign may be the solution. A demand generation campaign is ideal for businesses that have identified a need that their audience isn’t aware of. Through a demand generation campaign, an audience will better understand what their pain points are, and consequently why your solution is the best fit for their newly found issue.

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With the internet and social media apps becoming more and more prevalent, marketing metrics have become one of the most important ways businesses can gain information on how well their online marketing tactics are working. However, this can oftentimes be counterintuitive.

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Emerging technology companies can have bright business prospects, however without the right marketing strategies in place, their ability to attain long-term goals are far from reach.

You may ask; Why are such prospective companies still failing to succeed in their marketing?

My answer to this question is quite simple.

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This pandemic provides a tough environment for marketing as brands wonder how to realign their strategies to match the changes in the business environment. Yet, in the ever-competitive and changing business world, a number of factors exist that when acted on, can be used to augment your brand's marketing strategy. COVID-19 is changing consumer behavior in various different ways, there must be a shift in marketing objectives and the strategies used to achieve brand success. Augmented strategies won't just help your business gain resilience to the effects of COVID-19, but allow your business to thrive as a leader within your industry.

The Ultimate Guide to Formulating a Marketing Strategy

Effective marketing can only begin with a carefully planned marketing strategy. Unfortunately, most businesses aren’t able to reach their full potential because they lack a clear marketing strategy. A marketing strategy should be a clearly defined long-term plan, one which outlines quantifiable goals and key steps towards how to define your business amongst competitors and generate brand awareness.

Discovering exactly what your digital marketing strategies and marketing campaigns need, and exactly how to develop them will help you make the most of your business and boost overall revenue.

Why Blogs Are Critical to Successful SEO and Website Traffic

Search Engine Optimization (SEO) is one of the most important tactics for marketers and business owners looking to boost their website traffic. Optimizing your website pages, images, and blog posts help to ensure that your website is visible to more people. Search Engines like Google don’t know who you are, or how great your products are. All they can do is match users up with websites that include the key terms they are searching for. SEO involves embedding these terms into your website, increasing the chance that potential customers will find you.

One of the easiest, cheapest, and most effective ways to optimize your website is through blog posts. These should be well-written- long-tail forms of content that contain keywords that are relevant to your company, products, and what users will be searching for. There are so many benefits and hacks when it comes to writing well-optimized blogs and boosting website traffic. In this post, we discuss the importance of blogs and their effects on SEO.

How to host a successful marketing strategy workshop

Team leaders, external third parties, or marketing managers alike, hosting a marketing strategy workshop can be daunting - particularly if you haven’t prepared.

Marketing strategy workshops provide an opportunity to review the process of marketing operations in your business and its influences on key stakeholders. Bringing your team together to help foster an understanding of the various goals of your management, sales, and marketing team, and how each of these applies to your product or service development strategy.

Deliver an experience that will motivate your team through stimulating exercises and running through a fast-paced checklist that will further assist your business in achieving goals.

 

10 Skills Every Marketer Needs to Succeed

As the global marketing space continues to evolve and change, so must we. It is not enough to rely upon a college degree or traditional marketing theories. Being a successful marketer requires you to draw upon a diverse range of skillsets and apply your knowledge.

It can take years to truly master the art of marketing but homing in on relevant skills in the short term can help take your marketing game to new levels. Therefore, we’ve compiled a list below of the ten most essential skills you’ll need as a marketer to succeed and provide the best experience for your clients.

6 Tools to Build and Drive Authentic Customer Engagement in 2021
6 Tools to Build and Drive Authentic Customer Engagement in 2021


Brands currently face the post-pandemic challenge of competing for consumer engagement in a densely populated digital space. Here are 6 tools to get up to speed.

Many brands struggle to harness the lightning strike that is highly engaging content and those who, often fail to see it hit twice in the right place. Even when engagement appears to be high for some brands on their social media handles and other interactive networking platforms, it can be faked using bots. As a result, the importance of developing authentic engagement in the marketplace and on the street has never been higher. The difficult task many modern brands face is to consistently replicate this while building a strong emotional connection over time between their brand and their customers.

5 Marketing Megatrends to Help Prepare your Business from Today to 2025

2021 has already involved a massive year of rebuilding and attempting to reset our economies while keeping safe from the impacts of the COVID-19 pandemic. After such a shocking year, it’s hard to consider exactly how things will change in response to the pandemic and important global factors in the coming years. Luckily, we’ve compiled our list of 5 of the largest marketing megatrends for 2025, to get you up to speed.

Why marketing is critical to people management

We’ve all done it. You know – got so busy that we forgot that the saying “hello” to our team just doesn’t cut the mustard.

One of the biggest topics that clients are talking to our marketing agency about today is how they can use marketing to better communicate to their people and help manage them in a way that everyone remains on the same page and grows from the experience.

4 Ways to Create Shareable Content

Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your audience on your team’s industry insights, your audience may not be reading them. It’s important to create content that’s not only informative but shareable. Below, we have four ways to create shareable content to attract your audience.

Improving Your Lead Generation Efforts

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

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