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B2B is always considered a more formal marketing form than B2C. But time has changed, and now businesses demand more personalized attention from them than before. So your potential clients are very different, and using more personalized marketing would play in your favor.
Are you finding website pop-ups and banners annoying? These aggressive ads may make customers lose their appetite in their journey shopping. Different from them, conversational commence offers your customers digital services that enable you to talk to each of your customers at once.
Every day, 6000 to 10,000 ads are shown over the internet. Today, the market has become saturated with the greater rate of digitalization of the world. As a result, marketing has gone from human-based to internet based. Even though technology companies are evolving with the trend, it has become more challenging to stand out from the competition and pursue their customers.
However, here are the five tips that will help you change the game of marketing your software and boost your sale.
Instagram has over 1 Billion users around the world. Therefore, the probability of the user being your next business client is very high. As a B2B company, this is your cue to build a solid online presence to form a long-term connection with your audience.
Instagram has become a crucial starting point in digital marketing for many B2C marketers. But the truth is, B2B companies can also leverage the high brand visibility on this platform. Your strategy now is not limited to pitch meetings; you can reach a client halfway across the world.
Digital transformation is one of the most complex and unique topics. To understand its meaning, you have to think in two opposite categories: business today and the world tomorrow.
It may seem difficult, but it’s a lot easier than you think. Having a firm understanding of the current situation in the world is quite crucial - every pain point and every strength. Simultaneously it's critically important to be in a way where you’re living in the future, or even to predict what will be popular in some time, how people's skills will change, and what kind of technologies will rise.
What can we learn from the future of the Cloud in financial services?
Oct 10, 2022 Written by Ziyi Long
Is your business still struggling with government regulations, security, and reliability requirements? Are you hesitating to use automation technologies to run and improve your business? Living in the digital era, many companies today are transforming their data centers to streamline operations and private cloud infrastructure. With the help of cloud capabilities, companies can quickly test and start new services and be agile to changes in the market. Undoubtedly, financial services companies must modernize the Cloud to serve customer needs. According to Statista, by 2021, global financial services companies spent $500 billion on information technology, while in 2018, they were expected to spend $400 billion.
How do you define digital transformation?
Simply put, digital transformation alters a company's core business model to take advantage of new digital technology. It is not enough to just digitize a product or service as it is also necessary to reimagine and reinvent it to provide it to clients in sync and perfect harmony with their ever-changing demands. As a result, businesses now face unprecedented pressure to digitally adapt their marketing techniques.
What do you do when you want to go on a long trip? Would you just pick up a bag and leave, or would you make an itinerary, plan your budget, book tickets, and fix a timeline for your trip?
Of course, the second option, right!!
It is always good to plan your itinerary so that the trip becomes memorable.
The same is the case for Marketing!!
What drives excellent results in Marketing? Is it the right target market? Is it the innovative thinking of the marketing team? Or is it the extensive data available for the marketing campaign? Well, the answer to that is all three are important.
It isn't uncommon for businesses to invest a lot of their resources into marketing activities and not see results. Many business owners find that their marketing campaigns are not producing the results they initially anticipated, and this ultimately comes down to the marketing strategy they have created. Many business owners have wasted valuable resources on tactics that simply do not work. Therefore, ensuring a solid marketing strategy is in place is crucial.
Why your marketing strategy comes before you go to market plan
Sep 19, 2022 Written by Akshat Chaturvedi
In the year 2022, having a market plan is almost a compulsion for any business that exists. Still, to have a market plan that will help the company grow, a business must have a strong marketing strategy.
In the recent decade, digital marketing has become a crucial part of our daily lives. Everything can be searched with a click of a button, from social media to everyday life; the average, typical mature user spends at least 6 hours a day on their devices. So, in some ways, it presents an excellent opportunity for businesses to proactively get their brand out to the world.
Start-ups are building the future. The wave of entrepreneurship has spread worldwide, and start-up businesses are majorly creditable for bringing innovation to otherwise saturated industries. Of course, every business starts as a "start-up," but what is the secret behind such successful companies? We are here to reveal the secret you can benefit from and implement in your business! Of course, being a business owner, having an innovative product or service offering would not cut the deal for you. Instead, companies need effective marketing strategies to attract customers and create an identity for themselves and the brand. Read ahead to learn about how successful start-ups develop their marketing strategies.
Sales and marketing professionals close as many deals as possible within a stipulated amount of time. More often than not, this means heading out, meeting as many potential clients as one can, and being physically present on the field to make a sales pitch. This very old-school traditional form of marketing is widely known as ‘outside sales.’
Modern-day marketing introduces a more cost-effective method of selling called ‘inside sales.’ This strategy is the sale of products or services by a sales professional through phone, email or the internet. In simple words, inside sales can be best described as an act of identifying, nurturing and converting potential leads into customers remotely or from within an office-based environment.
How much time are your marketing managers spending on marketing strategy?
Aug 19, 2022 Written by Fion Trieu
It’s safe to say, we know having a great marketing strategy for your business is your major key to running a successful business. But having a completed marketing strategy just to simply follow is not enough.
A marketing strategy is like the roots of your precious indoor plant. It can grow and evolve depending on your business’s needs. Adaptation and maintenance are where your marketing managers come in. But - how much time are your marketing managers spending on marketing strategy?
