Small Business Marketing

The New Small Business Rule That's Slipping Under The Radar
Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around the previous restrictions of crowdfunding in the state. 
Out of The Box Marketing Solutions
Working out of the Atlanta Tech Village, I have ran into loads of companies that are operating off of a shoestring budget with limited capital to spend on marketing efforts. Sometimes, even the thought of using paid advertising makes a small business owner shutter. Mainly because owners aren’t necessarily marketers, and there’s a lot of uncertainty around the return on investment. However, there’s a number of ways that a small business can leverage digital marketing by spending very little and targeting exactly who their customers are. 
4 Reasons You Should Use Click to Chat
Just like technology has grown and changed over time, so has customer service.
The Link Between Sales And Marketing
Feeling confident that your sales team has a process in place? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
The 5 Parts Of An Effective Advertising Process
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key drivers of best practice advertising.
The Psychology of Color in Marketing and How it Can Help You
Over the years the psychology of color has been a controversial topic.  Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there has also been a disconnect.  This disconnect between person to person has been attributed to experiences, personal preference, culture, and upbringing.  All of these aspects influence a person's opinion about certain colors and therefore make some studies unreliable from the get go.  However, although there is a noticeable disconnect, some marketers swear by colors and the persuasion they have over consumers.  According to a study done in 2006 in the journal Management Decision, people can make 62% to 90% of their snap decisions about products based on color alone.  Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?

Why Quizzes Are Killer Converters!
You may have noticed, people live on their devices, I know I feel like I’m missing an arm without my cell phone. 82% of buyers research you online before they take action, be it buying your product or service or calling you to schedule a demo. This means your digital presence has to be up to snuff.

There are lots of great ways to help generate leads through your website. Having someone opt in by giving you their “almighty” email address can be very powerful. Previously we posted about subscribe boxes and pop up email collection apps but there are tons of ways to get someone to opt in and make it fun at the same time. One of my favorites is a quiz.
The Importance Of Knowing Your Audience
Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
The Not So Lost Art of Storytelling
Did you know you can get a degree in storytelling? Several universities offer a Master of Arts in Professional Communication with a Concentration in Storytelling. Storytelling is defined as the conveying of events in words, sounds and/or images, often by improvisation or embellishment. Culturally, humans have been using stories or narratives to preserve our history long before the written word even existed. These stories we used for entertainment, education, and instilling moral values, think of Aesops Fables.
Take Your Business To The Next Level In 2016/17 With These 5 Marketing Tips
For all of Australia and New Zealand, we have just started a new financial year. Companies that are strategic and have long-term goals, often already have a marketing plan in place, while other's may have been busy getting their last set of figures in for the year, and missed doing the planning that is necessary to catapult their businesses in 2016/17. Which company are you? 
Making Your Mark

Making Your Mark

Jun 16, 2016 Written by
Whether you are a fresh start-up or looking to rebrand your company now that things have finally slowed down, logo design plays a big part in the marketing equation. Although it is one of the tougher parts of marketing to quantify, forgetting about your logo can be a hidden anchor that holds your marketing efforts back. Taking the time to really dig for a creative design or revisit your logo can pay big dividends. Here are five insights that will give structure and intention to your logo design process.
There are so many ways in impress a new recruit when you are on boarding them in your business, but if you thought you had just got a handle on it, then you might want to read a little further.
Lessons I have learned over the past 16 years
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing.
Why Friday is Good

Why Friday is Good

Apr 01, 2015 Written by
There's just something good about Friday. Most people see it as the second best day of the week (next to Saturdays).  But, Fridays can be the best day of the week for an entrepreneur.  Monday through Thursday is reserved for working like crazy in your business, but Fridays is the day to work on your business.  For me, Monday through Thursday is spent marketing my clients' businesses, meeting with prospects, attending events and writing marketing strategies for my customers.  I reserve Friday to re-energize my business and myself.  This is when I put together marketing plans for my own business, I set goals and budgets, write blogs, engage in activities that inspire my creativity,  and connect with mentors, friends and others in my field. 
The Delicate Relationship we Develop with Our Employees
Late fall, I started the process of selling my Dallas-based  business that I've built for the past seven years.  The difficult thing was not putting the business up for sale, but telling my employees.  Many have been with me since the early years and have been my support as my business has grown. 

As I made a personal call to each employee this week, I was pleasantly surprised by their reaction.  Most were not disappointed that I was selling as they saw this as a natural progression in my career.  They were disappointed that they would no longer be working for me.  This made me think, what did I do right that made them feel this way, and can I do it again as I build a new staff at my next business.
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