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Marketing Eye Small Business Marketing Articles
What small business owners can learn from the young guns in the office
Aug 24, 2012 Written by Mellissah Smith
I have spent a few hours sitting around the boardroom table with three of our finest young creatives and writers. It's Friday afternoon and everyone is getting a bit restless. The week has been exhausting, action packed and high creative. I think everyone is ready to head home and relax for the weekend.
I get so much from the young men and women that work for Marketing Eye. They each have an individual story that is unique and they all have travelled so far to get to where they are today. Not just geographically, but emotionally and spiritually.
So, I posed the question: Tell me something that I don't know about you:
Rin, our crazy, fashionista who originates from Thailand and is the fastest, most creative graphic designer I have known:
"I grew up in Bangkok and I am an only child. I moved here when I was 16 years old by myself and I have always been on my own. I picked up English from my friends at school and am still today, trying to improve my speech."
What inspires you: interior design.
Manel, our cute as a button, illustrator/artist/graphic designer, who always brings with him a delicious lunch:
"I have a gigantic family. On my mother's side she has 10 brothers and sisters. Father's side four brothers and sisters. I am close to all of our extended families. Our family is scattered all over the globe, Philippines, Amsterdam, Germany and America. Every Xmas we each do a performance with every member of the family getting up and performing. I get up and dance or intimitate a celebrity with a skit. It's funny and entertaining."
Chloe, our Brisbane Marketing Eye, is cheeky and is always picking up after me:
"I love to rock climb and have gone done 10 canyons already. I also went to eight different high schools and still passed!"
What inspires you: street art
I get so much from the young men and women that work for Marketing Eye. They each have an individual story that is unique and they all have travelled so far to get to where they are today. Not just geographically, but emotionally and spiritually.
So, I posed the question: Tell me something that I don't know about you:
Rin, our crazy, fashionista who originates from Thailand and is the fastest, most creative graphic designer I have known:
"I grew up in Bangkok and I am an only child. I moved here when I was 16 years old by myself and I have always been on my own. I picked up English from my friends at school and am still today, trying to improve my speech."
What inspires you: interior design.
Manel, our cute as a button, illustrator/artist/graphic designer, who always brings with him a delicious lunch:
"I have a gigantic family. On my mother's side she has 10 brothers and sisters. Father's side four brothers and sisters. I am close to all of our extended families. Our family is scattered all over the globe, Philippines, Amsterdam, Germany and America. Every Xmas we each do a performance with every member of the family getting up and performing. I get up and dance or intimitate a celebrity with a skit. It's funny and entertaining."
Chloe, our Brisbane Marketing Eye, is cheeky and is always picking up after me:
"I love to rock climb and have gone done 10 canyons already. I also went to eight different high schools and still passed!"
What inspires you: street art
Published in Small Business Marketing
What small business owners can learn from the young guns in the office
Aug 24, 2012 Written by Mellissah Smith
I have spent the past few hours sitting around the boardroom table with three of our finest young creatives and writers. It's Friday afternoon and everyone is getting a bit restless. The week has been exhausting, action packed and highly creative. I think everyone is ready to head home and relax for the weekend.
Published in Small Business Marketing
A company has a problem. They don't like their accountant. Their financial planner just got hit by a bus. The business just got a lot bigger and now they need some HR advice. They don't have a marketing person per se and the owner knows that they are not going anywhere without someone focusing on the company's brand and lead generation campaigns to support their sales team.
The problem has been identified. It now needs a solution. So, what's next? They look for one.
So, remember next time you go to write on your twitter account that you went out and got totally trashed, but the next day want to be the consumate professional accountant who is looking for new business opportunities that your lifestyle choices may not be what your clients are looking for in a service provider.
The problem has been identified. It now needs a solution. So, what's next? They look for one.
How?
First, they think about who they know. It use to be a case of people they have met or friends of friends, but now there is a not so new revolution to add to the equation. Social media.Social Media
In the past two weeks we have made almost $200,000 from our social media accounts. It's because companies that we may not have met face to face, but know us through social media and in particular, twitter, linkedin and the company blog, have a problem and the first person they have made contact with is the person they "know" online. You know the one. The person that continually reinforces their expertise in a particular field through showcasing their knowledge, case studies, influence and opinions.
Social media is likened to the old-fashion term "farming" because it takes time, but the investment is worth it in the end if you do all the right things. Farming makes it easier for clients to find you and relate to you and your business. Social media has provided a short-cut in the farming process but be assured that "farming" is not "prospecting". It is relationship building and you have to be willing to give more than you get.So, remember next time you go to write on your twitter account that you went out and got totally trashed, but the next day want to be the consumate professional accountant who is looking for new business opportunities that your lifestyle choices may not be what your clients are looking for in a service provider.
Published in Small Business Marketing
Are marketers not listening to their own advice when it comes to social media?
Aug 12, 2012 Written by Mellissah Smith
There are many studies out there that confirm that there is a direct correlation between how successful a company is and how well they use social media.
We also know that brands can profit dramatically from a well executed social media strategy backed by a campaign that is creative and has the audience in mind.
So, why then do marketers continue to ignore the fact that certain days of the week and times of the day, are not as effective as others when it comes to executing a social media campaign.
We also know that brands can profit dramatically from a well executed social media strategy backed by a campaign that is creative and has the audience in mind.
So, why then do marketers continue to ignore the fact that certain days of the week and times of the day, are not as effective as others when it comes to executing a social media campaign.
Published in Small Business Marketing
After having an issue the other week with a man that quite simply told me a bunch of lies that were completely untrue and then spent the next few days after realising that I found out, covering his tracks, I was in good need of my friends. It's amazing what people do when they are caught out lying. They have to tell lies to cover lies unless they are man enough to own up to what they have lied about which most people, including myself, am fairly forgiving. It's when they lie, then have to make up stories to cover them, that it gets out of control and becomes a drama that quite simply, it does not need to be. But friends, they are great levelers. They tell you how it is and always put things in perspective. Unfortunately, in life, there will always be people that can't help themselves with lying and they will do crazy things and say complete crap, in order to try and make themselves look and feel better. It's quite sad really... but as you get older, you realise that there will always be people who disappoint you. Rising above it, is important for your soul as much as it is for the situation.
When you run a small business, it can be lonely, but life can be even lonelier when you travel every week interstate and overseas and only ever seem to see the insides of a hotel room or the office.
When you run a small business, it can be lonely, but life can be even lonelier when you travel every week interstate and overseas and only ever seem to see the insides of a hotel room or the office.
Published in Small Business Marketing
It's fair to say that marketing strategies don't work by themselves. You can spend thousands of dollars having a marketing strategy written for your small business, but if it isn't implemented, it's not worth the paper it is written on.
I know hundreds of companies that have engaged a marketing consultant to write a marketing strategy and then are left miffed as to why it didn't work. Well, it doesn't work if you don't do anything with it! It's as simple as that.
I know hundreds of companies that have engaged a marketing consultant to write a marketing strategy and then are left miffed as to why it didn't work. Well, it doesn't work if you don't do anything with it! It's as simple as that.
Published in Small Business Marketing
There are thousands of marketing companies in America. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
Published in Small Business Marketing
A thing or two we can learn from Bieber, Maguire and Di Caprio
Aug 05, 2012 Written by Mellissah Smith
It's no different to Justin Bieber, the Venture Capitalist, reportedly having earned $108 million over the past two years investing in tech startups like Spotify - becoming complacent because you think you have made it or everything is going swimmingly well, could be your biggest downfall.
Published in Small Business Marketing
If you are anything like me, Sunday morning, I always go down to my local cafe at 7am with my dog to buy a coffee and a fresh croissant. It gets rid of two things; my need for a coffee in the morning and my dog needing to 'do her business'.
Then, I come home, shower, and turn on my computer. Mainly I write, but at least for an hour or so, I work.
Unlike most people, I rarely go into my emails. That to me is a Monday to Friday, 9 to 5 job. Instead I look at the Marketing Eye website and think of ways to market our business.
Then, I come home, shower, and turn on my computer. Mainly I write, but at least for an hour or so, I work.
Unlike most people, I rarely go into my emails. That to me is a Monday to Friday, 9 to 5 job. Instead I look at the Marketing Eye website and think of ways to market our business.
I am THE SUNDAY MARKETER.
Published in Small Business Marketing
Have you ever thought about what your website is really used for? Why people are visiting it in the hundreds, thousands, ten's of thousands?
One of my clients yesterday said to me that they Google searched an obscure term, and Marketing Eye came up. He was surprised, but I guess, not as surprised as I was.
A website, if it is search engine optimized, comes up on search engines. That is the purpose. Right? You invest all of this money, time and effort into ensuring that your website comes up trumps when prospects, clients and stakeholders are looking for your company or a company that provides your products or services.
But who else visits your website and why?
One of my clients yesterday said to me that they Google searched an obscure term, and Marketing Eye came up. He was surprised, but I guess, not as surprised as I was.
A website, if it is search engine optimized, comes up on search engines. That is the purpose. Right? You invest all of this money, time and effort into ensuring that your website comes up trumps when prospects, clients and stakeholders are looking for your company or a company that provides your products or services.
But who else visits your website and why?
Published in Small Business Marketing
There were 9.66m tweet in the first day of the London 2012 Olympics, surpassing the Beijing 2008 Olympics total in just 24 hours.
In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there was no colossal 340 million tweet per day. But this microblogging site is mammoth when it comes to bringing us the news faster and and more efficiently than any other medium in sound bites that most of us can understand. It also gives us choice as to whether we wish to read more or not.
In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there was no colossal 340 million tweet per day. But this microblogging site is mammoth when it comes to bringing us the news faster and and more efficiently than any other medium in sound bites that most of us can understand. It also gives us choice as to whether we wish to read more or not.
Published in Small Business Marketing
It's an interesting concept. Does your lack of trust hold you back in business? You may ask me "what do you mean by that?"
Published in Small Business Marketing
Ever wondered why people soak up every word that a truly successful person says? Or why, they seem to do less talking than the person engaging with them in conversation?
Successful people are unique. They don't need to buy a Ferrari (or any car that is flashy - I am not a car enthusiast so this is the first one that came to mind) to show that they have money, nor will they order the most expensive wine in a restaurant. They typically do not wear obvious designer briefs and they never tell you how good they are or what accomplishments they have made.
Instead, they listen attentively, ask questions and put the spotlight on others.
Successful people are unique. They don't need to buy a Ferrari (or any car that is flashy - I am not a car enthusiast so this is the first one that came to mind) to show that they have money, nor will they order the most expensive wine in a restaurant. They typically do not wear obvious designer briefs and they never tell you how good they are or what accomplishments they have made.
Instead, they listen attentively, ask questions and put the spotlight on others.
Published in Small Business Marketing
Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.
Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
Published in Small Business Marketing
I have a conspiracy theory relating to the latest blockbuster novel "50 Shades of Grey".
If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.
1.5 million people have already read this book. I have read it. My friends have read it. It is addictive and completely trashy, but let's face it - women love this type of stuff. Look at how successful Mills and Boons was and still is.
My theory though, having read two of the New York Times Bestseller Trilogy series, that the book was commissioned by a large chain or perhaps online sex store. Bare with me as I explain...
If you have spent any time at all reading any of the three novels in the series, you would realize that other than a basic storyline, it is all about porn. Albeit soft.
1.5 million people have already read this book. I have read it. My friends have read it. It is addictive and completely trashy, but let's face it - women love this type of stuff. Look at how successful Mills and Boons was and still is.
My theory though, having read two of the New York Times Bestseller Trilogy series, that the book was commissioned by a large chain or perhaps online sex store. Bare with me as I explain...
Published in Small Business Marketing
