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Marketing Consultant Shares Insights blog

Navigating the Entitlement Paradox: Unraveling the Employer-Employee Debate

In the intricate tapestry of workplace dynamics, one thread that consistently weaves its way through conversations is the sense of entitlement. The clash between employers and employees over what each party believes they deserve has sparked debates, raised eyebrows, and prompted introspection within the professional realm. Unveiling the layers of this complex issue is akin to untangling a web of perceptions, context, and psychology, shedding light on what lies beneath the surface.

The Top 7 Traits of Successful Marketing Leaders

Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created?

A snapshot of the future workplace
“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.

It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.
Does the Liabilities of Perfection Relate to the Weinstein Syndrome? Part B
Perfectionism can be taken to unrealistic heights: let’s cast our minds to the fallout of the Harvey Weinstein scandal in the US. It has exposed some of Hollywood’s dirty secrets of sexual harassment in the pursuit of perfection.

By this I mean, ambition often gets a bad rap. The trait that pushes someone toward success can sometimes turn into a game where winning isn’t about achieving; it’s about beating the other person. Channel it correctly, however, and ambition can bring great results.
Does the Liabilities of Perfection Relate to the Weinstein Syndrome?
In the media or life in general, there is an expectation for everyone to be flawless. On social media, everyone appears impeccable - but when one investigates deep down the vault of reality, life appears far from what we see on our screens or on the news stand.

So why do so many of us feel the need to drive in this lane towards perfection? Are these expectations doing us more harm than good?
There's No Excuse Not To Be Professional
Every business will have their share of unprofessional hirings, some worse than others. It’s only natural given the job market nowadays and the workforce. Young professionals, not just Millennials, truly don’t understand the value of their name and public representation. Although none of us are like Odell Beckham, recognized everywhere he goes. On the contrary, here are a few reasons why you should take every job seriously: 
How Is Your Frame Control?
Have you ever gone into a sales pitch and started using old techniques to try and close the deal like the age-old SPIN selling tactic? I can remember growing up and watching all those old movies from the 80s that featured "go getters" in suits and screaming out to each other "Always Be Closing!". 
Hard Work Versus True Talent
Many people are born with realized raw talent from the beginning, such as art or singing, while others not so easily have to navigate towards a possible strength and exploit it as a career. And by others, I mean me. There’s a stark difference between the two, so which one are you hiring? Let’s take a further look:
One of my friends is going to a life coach to make a major end to a relationship. 

When he told me, I was gobsmacked. I actually thought he had more brains than that. He knows what he wants to do with his life and is only navigating the emotions of other people around it. So why would you go to an uneducated, course taking life coach?

You wouldn't.
What Habits Do You Need To Be a Top-Notch Boss?
Let's first start with the premise, that I fail miserably in this area and as such learned years ago that a flat organizational structure is the only one that would work for Marketing Eye.
Don't Give Your Users Too Many Options
Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.

Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.

We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
If You Want a Good Employee, Look at their Parents
With a growing business there are pains, and sometimes things happen that are out of our control.

Our Sydney office experiences an exponential inflow of leads every single day. We are completely irked as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.

In the recruitment process, we have received a lot of applicants, but in fairness, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. The quality of applicants in June last year was much higher than the quality we are receiving today.

But with the pains of growing, we have to be strong delegators to various offices and make sure we are all super organised.

And that is exactly what Emily Ryan has done. Emily is a marketing manager in our Sydney office and the minute we identified that we needed more staff, and with one of our team leaders moving to Geelong, this need was urgent.

What I found in this situation it had a profound effect on my opinion of people.

Emily not only stood up and took control without any quarrels or even being asked to, she fixed any problems that had arisen and became this dynamic, unbelievably capable person who looked immediately to the future and ensured that every part of the business in the area of marketing was completely, utterly, under control.

It blew my mind.

I didn't know Emily very well as I don't travel to Sydney as much as I use to, but what I did know is that she comes from a really good, ethical family. Going back to my theory that the best hires come from good families that install manners, respect and integrity in their children, Emily epitomizes exactly the type of employee or team member more precisely, that is instrumental in taking a company to the next level.

Both of her family members are Pharmacists and own a Pharmacy. They have seen as much as I have no doubt with employees who perhaps don't have the company's best interests at heart.

Her parents have taught her right from wrong. They installed the ethos of doing a good job and being the best you can be. She has zero sense of entitlement and works hard without any supervision. 

The work that Emily does with clients is all based on what is in their best interests and is in every respect ethical. I really cannot speak highly enough of her morals and loyalty, alongside a very apt marketing manager who one day will be a marketing director or CMO.

She has stood out and the respect I have for her right now is enormous. I am genial that we've had this hurdle in our business because through it, I got to know Emily much better and I am so proud to have her on our team.

I also want to give her family a hug. Through their impeccable parenting skills, they have brought up a young woman who outshines other millennials ten-fold. She gives me certainty that my theory on good parenting produces the best employees.

I am positive that there is more to come with my thoughts on the effect of parenting on the future employees in a company.
I'm no masterchef. Actually I can't cook, but on Friday I cooked lunch for 17 team members in Melbourne - here's why.
I can't cook. That is no lie. I am useless in the kitchen, mainly because I spend no time there. I eat out every night and live off the premise that it's a great excuse to catch up with friends and it is much cheaper to eat out then to cook for one. So why then did I cook lunch for 17 of our team members in Melbourne on Friday?
Should you employ an anonymous slanderer in your business?
Anonymity online no matter how much you think that you have created an anonymous account, is no longer the case. With the changes in law and the brilliance of a number of technology experts, finding the source of an anonymous comment on a website is now the norm.

Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.
In the past few years I have become an exporter of marketing services. I became one a few years back when I decided to expand Marketing Eye into new markets. The most suitable market after much research was America, so I did what any buddying entrepreneur would do and I completed a market research study to make sure that if I started a business there, it was not set up to fail. Market research is crucial! 

A mixture of gut instincts, business acumen, networks and of course a business model that no-one else had, gave us a head start. I also chose a city where the cost of setup was low, the Australian dollar was sitting pretty at $1.06 to every American dollar, and where few people knew who I was.
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