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Have you ever wet your pants with laughter?

When I think about laughing so hard, that you get a stitch in your stomach or as some people say, you wet your pants, 3 particular occasions spring to mind.
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THE ENTREPRENEURS LIFE

 Helen Jarman is one of Australia’s most respected and awarded female entrepreneurs who against all odds, has built a multi-million dollar company in a male dominated industry. She is an advocate for woman making a difference not only in business but in the community and has worked hard in promoting the responsible disposal of e-Waste in Australia. Her tireless work towards ensuring that the community and corporates take responsibility for e-Waste and that we all work towards zero landfill from electronic waste disposal makes her one of Marketing Eye’s most favoured female entrepreneurs. Find out what makes Helen Jarman so great.

Whilst tennis players are getting through their first round, they all know that to keep on making it through to the finals, they need to step up to the mark.
Today was a good day. Actually, a good, good day as the lyrics of the Black Eye Peas song goes. It’s a fresh start to the year ahead.

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The team at Marketing Eye starts back in the office on Monday 11 January 2010.

As the CEO, I have been working a few hours a day over the past week to get everything in order for the new year.

It’s been a particularly beneficial week with no disruptions and lots of time to think about how we can do things better.

I had the most unusual experience today with Prism Colour in Melbourne which is run by a guy (who I have never met) by the name of Greg McHenry.

carbon expoCarbon Market Expo Austalasia 2009 has been lauded a huge success with the highest number of participants for any carbon market expo for 2009. The event has attracted almost 1000 delegates and all the key carbon market influencers in attendance.

Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience.

It is essential that business owners, marketers or the person driving a direct marketing campaign know exactly how to define, segment and target prospects in order to maximise ROI.

Today, many businesses realise the importance of segmentation – the process of subdividing customers and prospects according to common attributes and characteristics relevant to a product or service.

It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they are doing, or are the marketing departments so switched on that they just don’t miss a beat?

Campaign of the Year

Jul 13, 2009 Written by
time runs outWhat takes a corporation to take notice?

The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking.

Some people turn on the television to laugh, others to be entertain… me… to be motivated.

I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and on the weekend, the DVD for Cashmere Mafia.

Drunk on Stupidity

May 12, 2009 Written by

Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work.

Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.

Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn?

International Women’s Day is upon us and although I don’t necessarily agree that we should have a day that celebrates women alone when there is no day that celebrates men, I am compelled to attend events whereby the keynote speakers are successful women.

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