The world of social media advertising has a new entrant in the form of TikTok. Launched for international audiences in 2016, and experiencing remarkable growth in 2020, the video sharing platform now boasts over one billion active monthly users. Seeing an opportunity to reach an untapped audience, businesses are increasingly redirecting their marketing efforts to TikTok to advertise their products and services. However, much like navigating any new advertising landscape, can be challenging for newcomers to the platform.

Social media has become a critical tool for marketers in today's digital age. With the rise of social media platforms such as Facebook, Twitter, and Instagram, businesses have been able to reach a wider audience and engage with their customers like never before.

Social media has become an integral part of modern marketing strategies for businesses of all sizes. It offers a low-cost and highly effective way to reach a large audience and engage with customers in real-time. 

With the proliferation of social media platforms, businesses can now choose the channels that best fit their target audience and goals. Whether through Facebook, Instagram, Twitter, or LinkedIn, social media allows companies to promote their products and services, build brand awareness, and drive traffic to their website. It also provides a way for businesses to gather valuable insights about their customers and target market and track the success of their marketing efforts. 

Overall, the role of social media in modern marketing strategies is crucial for businesses looking to stay competitive and reach their audience in the digital age.

In today's world, it's hard to imagine life without our smartphones. We use them for everything from staying in touch with friends and family to managing our finances to finding our way around unfamiliar cities. So, it's no surprise that businesses use mobile marketing to reach their target audience. 

Social Media Marketing refers to the usage of digitized social platforms like Instagram, Facebook, Twitter, YouTube, etc. to promote products, create brand awareness, engage new and existing customers and receive feedback. According to Statista, as of April 2022, there are 4.65 billion active social media users, roughly 58% of the total population. If your business targets just 1% of the total active social media users, it would be equivalent to meeting 46.5 million individuals!

LinkedIn currently has over 660 million users worldwide making it one of the most successful and effective social media platforms for connecting with other professionals and businesses around the world. The platform gives users the opportunity to represent themselves through creating a profile filled with achievements, previous employment and any other relevant experience. LinkedIn has created opportunities for many professionals and businesses around the world through creating an engaging user-friendly experience.

Social media is one of the greatest tools when it comes to marketing. It is a free and effective way to help increase your brand awareness, increase traffic to your website, and help generate new leads. As of 2021, over 4.48 billion people use social media in some way (this is huge!). When it comes to your social media you want to ensure that you are doing all the right things to see the greatest results. In this blog, we are going to give you some tips to help increase your followers across all your social media platforms. 

Video marketing has become a dominant trend amongst content marketing strategies, due to its ability to create engagement faster and convey information more effectively. Research shows that audio-visual content is 40 times more likely to be shared than non-audio-visual posts, and videos are the most clicked type of advertising, receiving better engagement than text and image-only ads. Users spend 88% more time browsing on websites that have videos – a clear testimony to the value in video marketing. Like any good thing, it also has its downsides that marketers need to be considerate of when creating their marketing campaign.

Here are the pros and cons when it comes to video marketing.