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Social media has become an integral part of modern marketing strategies for businesses of all sizes. It offers a low-cost and highly effective way to reach a large audience and engage with customers in real-time. 

With the proliferation of social media platforms, businesses can now choose the channels that best fit their target audience and goals. Whether through Facebook, Instagram, Twitter, or LinkedIn, social media allows companies to promote their products and services, build brand awareness, and drive traffic to their website. It also provides a way for businesses to gather valuable insights about their customers and target market and track the success of their marketing efforts. 

Overall, the role of social media in modern marketing strategies is crucial for businesses looking to stay competitive and reach their audience in the digital age.

In today's world, it's hard to imagine life without our smartphones. We use them for everything from staying in touch with friends and family to managing our finances to finding our way around unfamiliar cities. So, it's no surprise that businesses use mobile marketing to reach their target audience. 

Social Media Marketing refers to the usage of digitized social platforms like Instagram, Facebook, Twitter, YouTube, etc. to promote products, create brand awareness, engage new and existing customers and receive feedback. According to Statista, as of April 2022, there are 4.65 billion active social media users, roughly 58% of the total population. If your business targets just 1% of the total active social media users, it would be equivalent to meeting 46.5 million individuals!

LinkedIn currently has over 660 million users worldwide making it one of the most successful and effective social media platforms for connecting with other professionals and businesses around the world. The platform gives users the opportunity to represent themselves through creating a profile filled with achievements, previous employment and any other relevant experience. LinkedIn has created opportunities for many professionals and businesses around the world through creating an engaging user-friendly experience.

Social media is one of the greatest tools when it comes to marketing. It is a free and effective way to help increase your brand awareness, increase traffic to your website, and help generate new leads. As of 2021, over 4.48 billion people use social media in some way (this is huge!). When it comes to your social media you want to ensure that you are doing all the right things to see the greatest results. In this blog, we are going to give you some tips to help increase your followers across all your social media platforms. 

Video marketing has become a dominant trend amongst content marketing strategies, due to its ability to create engagement faster and convey information more effectively. Research shows that audio-visual content is 40 times more likely to be shared than non-audio-visual posts, and videos are the most clicked type of advertising, receiving better engagement than text and image-only ads. Users spend 88% more time browsing on websites that have videos – a clear testimony to the value in video marketing. Like any good thing, it also has its downsides that marketers need to be considerate of when creating their marketing campaign.

Here are the pros and cons when it comes to video marketing. 

 

Why Every Business Needs A Twitter Presence

Imagine having access to a platform where your business can engage with millions of users around the world, post content, start conversations and create new networks, all while boosting your brand’s awareness and is completely free! Fortunately, Twitter encapsulates all these characteristics and is available to all businesses to market themselves and their products, which is precisely why all businesses are implored to have a strong Twitter presence. Twitter provides your business with the prospect of reaching an even larger audience than you are currently reaching, or thought was even possible. Twitter can also be used to share information about your company, company updates, industry news and even allows you to directly engage with your customers. It is not sufficient to simply have a Twitter account, but it is critical that your business is active on the platform and is using it correctly to gain the full benefits the Twitter has to offer.

Here are some key reasons why your business needs to have an active Twitter presence, if you don’t have one already.

What is Ephemeral Content

You may be asking yourself what is Ephemeral Content? Well, ephemeral content is media that is only available for a short period, usually 24 hours. It can take many different forms, such as pictures, videos, live-stream videos, and more. It’s typically most common on platforms such as Snapchat, Facebook, and Instagram. Businesses have a huge opportunity to reach a young audience by incorporating ephemeral content. According to Statista.com, Instagram stories had 500 million daily active users in 2019, and Snapchat had about 265 million daily active users reported in the fourth quarter of 2020.  This statistic shows the rise in the popularity of short stories. Here are a few reasons why your company needs to be using ephemeral content.

Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.

When using social media to market your business, what you create and how you position your business online will be highly dependent on who you are marketing to.
Despite the common misconception that social media is a young person's game, the greater accessibility to smart devices with 4G or greater functionality means that all generations are fair game in marketing. Regardless of whether they're a zoomer or a boomer, more than 80% of people from every generation use social media at least once per day.

How you market to them, (or how you should market to them) is dependant on all of the characteristics that define these crucial segments. Users across different generations will follow different trends and to a greater extent and will also use the same platforms as their generational counterparts in completely different ways. Understanding the difference is key in developing a successful marketing strategy as such nuances in usage will impact your brand.

Read on to learn how to target demographics effectively, through understanding generational differences in social media and the implications it has for your social media marketing strategy.

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