Women are intelligent and influential consumers. According to a recent study, women account for over $31.8 trillion in global spending. Moreover, women control more than 85% of purchases across many categories.

Since most organizations have integrated digital technologies into their daily operation, digital transformation is a must-do for your business. However, a recent study by McKinsey shows that 70% of all digital transformation projects fail. Business failure in digital transformation may lead to a loss of competitiveness in the relevant market. Additionally, the global pandemic has pushed more companies toward digital transformation. 

Marketers are experts at capturing the attention of consumers. Since your material is so interesting, readers are more likely to take advantage of your promotional opportunities. But then, what do you do with all the interest you've generated? How can you grab the attention of your site visitors and lead them into a fruitful discussion about making a purchase? 

Cloud technology is popular today for its: (1) Fast and convenient service. (2) Safe and reliable data storage center. (3) Good economic benefits. It can help you save time and money. (4) Super computing power. Cloud services comprise tens of thousands of computers, forming a powerful server that can provide users with mighty computing power and data processing capabilities.

What drives excellent results in Marketing? Is it the right target market? Is it the innovative thinking of the marketing team? Or is it the extensive data available for the marketing campaign? Well, the answer to that is all three are important.

The competition on Google search is getting more challenging, so to combat this, we need to improve website SEO performance to stand out against the competition. One way to stay relevant in Google searches is to improve your website's SEO performance continuously. As SEO practitioners, we must understand that SEO is dynamic. There must always be new techniques and strategies that we can apply to improve SEO performance on Google searches. Take notes as we discuss them one by one.

Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.

Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your audience on your team’s industry insights, your audience may not be reading them. It’s important to create content that’s not only informative but shareable. Below, we have four ways to create shareable content to attract your audience.