Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your audience on your team’s industry insights, your audience may not be reading them. It’s important to create content that’s not only informative but shareable. Below, we have four ways to create shareable content to attract your audience.
Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.