- Stay Consistent
Brand consistency is key. While staying consistent shouldn’t keep you from trying new things, it’s important to stay in your professional lane. When you branch too far out from your traditional branding, it can confuse your audience and muddle your messaging. Review the analytics to look at what has performed well in the past to find that sweet spot of subjects that your audience is interested in.
- Write a Great Headline
As far as generating interest in your content, the headline is doing most of the heavy lifting. Writing a great headline increases the likelihood of people clicking through to read your content, with a greater potential for them to share it in their circles. A great headline communicates what makes your blog valuable, relevant, and unique to your readers.
- Use Visuals
Using compelling imagery and video in your content strategy is a great way to increase shares and engagement on social media. Visual elements have been proven to be more memorable for consumers, increasing the likelihood that they will remember your brand when they encounter a problem that your solution can fix. Unique visual elements are a powerful tool for increasing conversions while offering an engaging presentation of your content.
- Don’t Forget SEO
When you pay attention to your keywords and hyperlinks within your blogs, it improves your search engine optimization. By focusing on SEO, you can drastically improve your web traffic, conversion, brand awareness, and much more.
How Marketing Eye Can Help
Marketing Eye is a creative marketing agency that specializes in supporting the marketing efforts of small to medium-sized businesses. Our team of marketers is uniquely positioned to create compelling content that attracts directly appeals to your target audience. We develop a marketing strategy that addresses your needs and elevates your business. Click here to look at some of the work we’ve done for our clients, and contact Marketing Eye today to learn how we can help you.