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Blogging is one of the useful tools in a marketer’s arsenal, allowing them to provide value-driven content that educates and informs the audience. Blogs are great for engaging your audience with information that provides value to their needs. While blogging is certainly not a new strategy for marketers, it’s easy enough for blogs to fail without the right processes in place. Below, we discuss the elements that go into making a blog fail and how to avoid them.

What Makes a Blog Fail?


No supportive content strategy

Without a content strategy that is designed to meet the needs of your audience, your blogs will likely lack purpose. Your blogs need a reason to exist, aside from just existing. Creating valuable content requires making it a priority and building a plan. Once you have laid out a content plan for your organization, you can begin to craft engaging content for your audience. For the best results, take a look at what your target audience is most interested in and engaged with. 

No SEO strategy

Search engine optimization is the process of optimizing the performance of your blog to get more traction and views, but the algorithms are constantly changing. You want people to find, read, and share your blog, which isn’t going to happen without an SEO strategy in place. Search is the top traffic metric for blogs, so it’s essential to include research keywords throughout your content. These keywords help the search engine to better understand what your pages are about. Additionally, you will need to write descriptions for images and videos in your website content as well. 

Poor web design

One of the biggest reasons why people leave a website is bad web design. Without a good design process in place, your pages will suffer from low-quality images, slow loading times, and a general sense of disorganization. Graphic and web design are the foundation of a strong website, and with a good design strategy in place, you can ensure that your blog page will perform well.

No consistency

Blogging can take an enormous amount of time, but inconsistency is the best way to kill the performance of your blog posts. Establish a clear and consistent publishing cadence and stick to it. Whether your team is publishing a blog once a week or several times a week, it’s important to stick to whatever cadence you set.

How Marketing Eye Can Help

Marketing Eye is a results-driven marketing agency that is committed to supporting and elevating the marketing efforts of small to medium-sized businesses. Our team of marketers work with you to develop a better understanding of your business and design a marketing strategy to meet the needs of your business. Contact Marketing Eye today to learn how we can help you.

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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