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What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes a huge difference in preparing for the future. As we begin to transition into a 2021 state-of-mind, take the time to establish what your marketing priorities should be and what steps you can take to meet each priority in the years to come.

 

It's no secret that 2020 didn't go the way any of us expected. Businesses have faced numerous challenges and disruptions since March, and there's no way to know when the world is going to go back to normal. While businesses can still operate, it's not as easy to move forward as it was a year ago. With 2020 slowly coming to a well-deserved conclusion, now is the perfect time for your company to invest in a marketing strategy for 2021. Below, we have some elements that every marketing strategy should include for 2021. 

22020 has been a year of tremendous change already, which is only a small picture of how businesses will have to change going forward. Adapting to the economic climate is a crucial step in operating a business, but it’s never easy. Because they have to consistently prove their value, marketers are at the greatest risk. For a marketing professional to stay relevant in a constantly shifting economic climate, they will need to develop and hone the following six skills:

Enterprise technology and software companies have to approach marketing from different angles than your typical marketing departments. It is constantly evolving, and we need to be certain that we’re utilizing tactics that generate results. The market is overly saturated for attention, with everyone pushing to get attention to their own companies. Here, we have four great ways to better market your tech company.

In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use! 

Very much like an engine is to a car, technology tools are to marketers. A large portion of my job as a marketer is to make sure that my clients are at the forefront of marketing technology, especially the free ones. Adapting and adopting to new technology is in many cases what keeps your marketing efforts ahead of the competition. Let’s take a look at some of the tools we use that you or your marketing team should be as well…
“Humans and machines – each on their own – won’t be enough to drive businesses in the coming decades. Tomorrow’s leading enterprises will be those that know how to meld the two effectively” – Accenture.

It’s those forward-thinking businesses who have adopted robotics, automation software and technologies, that have increased their productivity by over 200% evidence suggest. This helps re-affirm what the future workforce will look like: human and digital interaction on a daily basis.
If you haven't seen the recent banter between Mark Zuckerberg and Elon Musk regarding the ongoing debate of Artificial Intelligence, you should probably check it out. Two of the greatest minds in the tech space going at each other over what should be or shouldn’t be, so what’s all the fuss about? Let’s take a look:
Results will always speak for themselves, no matter how convincing the sales pitch is. 
As an avid technology enthusiast and entrepreneur, finding new and upcoming technologies that may be instrumental in either Marketing Eye's or our clients future marketing campaigns is a passion. 

Recently, one such technology asked for Marketing Eye's competitors, and did an analysis on where they sit from a digital perspective compared to Marketing Eye Atlanta. It was fascinating. Our company is a mere 4 years old in the US, and in year one, we realized that we outperformed all our competitors on Google listings/rankings and all areas of social media. It was something we were very proud of, as we don't spend all day pushing this medium, but a bit over 30 minutes in total including writing this blog.
I had a moment of clarity yesterday, that will define my life moving forward. I realized that I am not living the life I want to live and something has to change.
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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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