Women are intelligent and influential consumers. According to a recent study, women account for over $31.8 trillion in global spending. Moreover, women control more than 85% of purchases across many categories.
Since most organizations have integrated digital technologies into their daily operation, digital transformation is a must-do for your business. However, a recent study by McKinsey shows that 70% of all digital transformation projects fail. Business failure in digital transformation may lead to a loss of competitiveness in the relevant market. Additionally, the global pandemic has pushed more companies toward digital transformation.
Technology is the future of everything. Similarly, Marketing is a need of every business. To understand why marketing is necessary, have a quick read of our blog, Why your business needs a marketing strategy. The rising number of tech firms in the market has increased the competition. Each company has to bring their best game forward in terms of marketing to attract and grow in this competitive environment. Continue following this blog post to know, 5 powerful marketing strategies that will grow your Technology company.
As technology advances in the age, we live today, it is important for businesses to evolve through innovation and creativity. The implementation of Non-Fungible Tokens (NFTs) in your marketing strategy has the potential to scale your business in the most creative way it can.
So, what is an NFT?
Since Facebook announced its name change to Meta in October 2021, the term “Metaverse” has taken the internet by the storm. After the announcement, every business owner from every sector has been searching and chasing for opportunities that the Metaverse could possibly bring.
The rapid change of technology is changing how we operate and work overtime. Apply new technologies to maximize the profitability of your business. Metaverse is one of the latest technologies expected to change our business. How can you take advantage of it? How can Metaverse fit your brand in 2022?
Emerging technology companies can have bright business prospects, however without the right marketing strategies in place, their ability to attain long-term goals are far from reach.
You may ask; Why are such prospective companies still failing to succeed in their marketing?
My answer to this question is quite simple.
The meteoric rise of digital marketing only proves the importance for businesses to understand how to effectively measure their success. We've discussed what the best marketing tactics for lead generation and marketing strategies for small companies are, but how can we actually know whether these strategies have worked or not?
This is where Digital Marketing Metrics come in. Metrics are the tools we use to measure the effectiveness of marketing campaigns. You can capture these metrics through analytic tools such as Google Analytics, HubSpot Analytics, and SEMrush. This is not to be confused with your business Key Performance Indicators. Key Performance Indicators track the performance of your business, whilst metrics are an indication of how effective your processes are. All KPIs are metrics but not all metrics are KPIs.
An advantage of understanding how to read metrics is that you are often able to see the impacts of your marketing campaigns in real-time, as opposed to traditional marketing campaigns, where the results were often not seen until months to potentially years later.
Team leaders, external third parties, or marketing managers alike, hosting a marketing strategy workshop can be daunting - particularly if you haven’t prepared.
Marketing strategy workshops provide an opportunity to review the process of marketing operations in your business and its influences on key stakeholders. Bringing your team together to help foster an understanding of the various goals of your management, sales, and marketing team, and how each of these applies to your product or service development strategy.
Deliver an experience that will motivate your team through stimulating exercises and running through a fast-paced checklist that will further assist your business in achieving goals.
What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes a huge difference in preparing for the future. As we begin to transition into a 2021 state-of-mind, take the time to establish what your marketing priorities should be and what steps you can take to meet each priority in the years to come.