With the continued rise of the digital business space, the importance of a modern and comprehensive website is more important than ever. Operating without a website that can tell the story of your business and your products will only hurt your efforts to generate revenue and brand awareness. These days, a website is so much more than a digital storefront. In order to refresh your website, you need a partner to come alongside your brand to help you navigate this process. Marketing Eye has the expertise and the tools to not only optimize your website for overall performance, but we can also completely redefine your brand and use your website as a completely new and fresh way to tell your story. Here’s how Marketing Eye can help you:
As marketers, we are always trying to find innovative ways to provide for our clients and exceed their expectations. When it comes to designing a plan for a client, it is essential for digital marketers to know which strategic effort is best suited for their particular needs. With the availability and ease of use of web-based targeting, there are decisions to be made about the type of method you want to use for your client.
Key Performance Indicators (or KPIs) is a measurement that will directly affect your marketing objectives. In other words, they are the most important values for understanding your markets influence to achieve a successful business. There are several KPIs that will give you a clear picture of which content actually resonates with your audience. In this blog post, we are looking at which KPIs you should track; this will help you create more compelling content that will help you execute a great content marketing goal.
In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use!
It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!
Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.
We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.
But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.
Your bounce rate may come second in your book to other metrics such as number of visits or page views on your website, but it is something that many small businesses can leverage if they put it to the forefront.
After checking the Marketing Eye google analytics account yesterday, as I do every day, I paid special attention to how the website bounce rate was going. I had just been to a number of my client's google analytics accounts and noticed that theirs ranged from 35 percent to 80 percent - depending on whether they allow Marketing Eye to do their SEO and invest in creating content to drive connections.
For those who are uncertain what a bounce rate is, it simply is a record of the "bounce" that occurs when a visitor goes to your website, reads a page or looks at a page, then leaves your website. A "bounce rate" is the percentage of total visitors that come to your website that then bounce off of it.
Theoretically, the lower your website's bounce rate, the better your conversion rate, or at least the higher the potential conversions, because more of the people who visit your website like what they see, and click around on your content.
According to Weidert Group, 'a good bounce rate would be anything under 50-60 percent. A large factor influencing bounce rate is what kind of page you're looking at and what the content is on that page. If a page links to other pages, say, products you make or services , then a bounce rate of above 60 percent wouldn't be out of the norm.'
Quite a smart man, he was fascinating in so many ways; his knowledge of the world, people, psychology, business and his story on how he had grown up and started doing what he does today. I would imagine him to be a highly successful businessman who commands the attention of everyone in the room.