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Advertising has been an essential part of the business world for centuries, but the industry has come a long way since the early days of printed advertisements and billboards. From radio and television commercials to digital advertising and influencer marketing, advertising has continued to evolve to meet consumers' changing needs and preferences. 

Influencer marketing has become a popular marketing strategy for businesses of all sizes, thanks to the rise of social media platforms. The concept of influencer marketing is simple yet effective - partnering with influencers to promote products or services to their followers on social media. It’s a great way to reach a wider audience, build brand awareness, and increase sales. In fact, according to a study by Influencer Marketing Hub, 63% of businesses plan to increase their influencer marketing budget in the next year.

With the advent of digital marketing, businesses now have a plethora of options to market their products or services.

Memes have taken the internet by storm! They're the fun little images or videos shared like wildfire on social media platforms and have become a staple of our online lives. But did you know they have also become a powerful tool for marketers?

Marketing professionals and experts agree that the customer journey is one of the most important concepts for any brand marketing strategy. The customer journey is a term that refers to the steps that a customer takes, from becoming aware of a product or service to completing a purchase.

Customer feedback is becoming increasingly important for companies to maintain their competitive edge and it plays a critical role in driving business growth. Delivering a great product or service is no longer enough, for businesses to stand out from the competition they need to focus on the customer experience and continuously improve their offerings based on customer feedback.

Marketing is a vital component of any business whose primary goal is to create demand for a product or service, generate leads, and drive revenue. However, as companies strive to increase their bottom line, some may use unethical tactics to achieve their objectives. Marketing ethics refers to the moral principles and standards that guide marketing decisions and actions. 

As a business owner or entrepreneur, you are well aware that growth is crucial for the long-term success of your company. One of the key drivers of growth is acquiring new customers, and one of the most effective ways to do that is through lead generation.

The world of digital marketing has come a long way in the last few years, and it is only going to become more important as technology continues to evolve and advance. It is likely that digital marketing will continue to play a critical role in reaching and engaging consumers in the future as consumers become more connected and more reliant on digital devices.

One of the biggest problems that firms face today is determining how effective digital marketing is. Utilizing thorough digital marketing analytics is necessary for effectively assessing the effects of marketing efforts. However, most marketers tend to picture web-based metrics connected to well-known analytics like Google Analytics, which tracks traffic, bounce rate, and unique visitors, when they hear the word "digital analytics."

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.


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