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A few years ago a friend said to me after a couple had left the brunch table that they both had the "Xanax face". Then went on to describe the problems they were having.

Xanax is taken legitimately by those who suffer from anxiety, but any drug isn't good to be on for too long and there are so many healthy alternatives.

Then last week, someone mentioned the same man and said "you need to understand that he has a prescription drug problem, and until he addresses that, he is unable to stop living the lifestyle he is living; playing with the 'fast' crowds around the world."
What lessons can your business learn from the world's biggest brand?
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Are you looking for ways to build your business' brand and increase sales? 

There is no better place to start than by analysing the factors that contributed to the success of the world's biggest brand, Apple Inc.

So, what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?


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‘Every risk is worth taking as long as it’s for a good cause and contributes to a good life’ Sir Richard Branson

It’s been a while since my last post when I decided to ditch my un-planned plan of travelling, chilling out, having some ‘me time’ (as the self help books would put it) and taking a breath. Let me tell you; I’ve been taking a lot of deep breaths in the last couple of months (into a paper bag at times) and it’s not that I haven’t thought about posting it’s just, well, I haven’t quite known how to articulate what’s been going on.
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It’s almost impossible in marketing circles at the moment to avoid the topics ‘Content Marketing’ and ‘Content Strategy’, and not that you should. Now more than ever they are of paramount importance, however they are really just the first steps in your overall Inbound Marketing strategy. Once your content has generated interest and engagement, that’s when Conversational Marketing comes in to nurture and develop the relationship with your audience and ideally lead them to becoming a customer and an advocate for your brand.

Conversational Marketing isn't a new concept and is not exclusively related to digital marketing. Having said that social media does present an excellent opportunity for brands and businesses to ‘have a conversation’ with their target audience.
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