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There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimization and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.

 

If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.

“Advertising is the same thing as marketing” most of us at some point have either heard this statement from someone else or have even said it ourselves. I know for a fact that I had at one point when I was in my marketing class in high school, and we started a lesson on advertising, and I had wondered that in my head throughout the lesson. That question sparked a fascination in my head and even followed me to college, where I decided to study both of the subjects. I love both topics very much, they have given me insight different aspects of the field that I would not know about if I had chosen to focus on just one, and its that experience that I believe gives me the credentials to attempt to explain not only the differences in the topics but also how they complement each other.

Marketers, by nature, are "people people'. Not saying that every single one is an extrovert who pitches ideas like a used car salesman, instead, they are continually working towards finding what the best way to convey value onto the desired market is. If marketers are to effectively construct a strategy, campaign, or any other type of related activity, they first need an understanding of who their audience is. There are many ways, especially in today's age of technological advancement, that people can get these insights without really knowing too much about the thought process of the brain itself. Sure, it is smart to make marketing decisions based upon quantifiable reasons, but they are also other substantial factors that can and in my opinion, should be taken into consideration during this process. Furthermore, along with those technological advances, there have been advances in the medical field as well that play a massive part in the decision making of marketing plans.

LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.
Being a marketer who has a background in public relations, it’s always been very apparent that marketing and public relations overlap all the time. So much so, it becomes blurry where the two differentiate. This makes me wonder, are public relations and marketing evolving into the same department, or is there reasons the two remain separate entities?
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz. 
There used to be a time when value was primarily denoted beyond what was seen, but rather read. Well this isn’t exactly the case anymore. Everyone, and I mean everyone, is drawn towards beauty. We have become a world society obsessed with glamour and aesthetically beautiful things. So what does this have to do with marketing? Just about everything as you might imagine.
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key drivers of best practice advertising.
ESPN has developed quite a reputation, and depending on who you talk to, it could be one of two things. First, Bill Simmons of HBO does not have the kindest words for his former employer, to put it lightly. Second, the masses have long known ESPN for its comical commercials that feature star athletes and analysts alike. Recently, ESPN aired a commercial featuring David “Big Papi” Ortiz of the Boston Red Sox alongside two of his teammates. Without giving away too much, the commercial deals with his impending retirement at the culmination of this season. This isn’t the first time ESPN has used sports culture to push its name out there. These six commercials embody wit, humor, and much more along the way. Below are some short teasers for the commercials that have people rolling on the floor (literally) with laughter.
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