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Within the swift currents of the business evolution, embracing innovation is fundamental for the success of small and medium-sized businesses (SMBs). As we approach the dawn of a new year, it's time to design a roadmap for achievement in 2024. Instead of impulsive moves or spur-of-the-moment decisions, let’s take a strategic approach, combining the expertise of Marketing Eye with the advanced capabilities of Robotic Marketer, to help SMBs develop a well-defined marketing strategy that's primed for success.

The dawn of the AI revolution has not just introduced us to new technologies, but has also reshaped industries, with marketing standing at the forefront of this transformation. While debates about job automation continue, there's an often-overlooked aspect: the emergence of unique, previously non-existent career opportunities within the marketing domain. Although AI has sparked job-related fears, there are several positive aspects that are worth considering. Let's delve into these new careers that have sprouted, influenced directly by the AI surge.

In the dynamic world of marketing, one timeless and powerful tool has stood the test of time: Storytelling. The art of weaving captivating narratives holds the potential to create deep emotional connections with audiences and leave a lasting impact on their minds. Explore the science behind storytelling in marketing, learn how to craft your own brand story, learn the different elements you need and how to leverage your brand’s story. Discover multiple actionable tips on how businesses can craft compelling brand narratives to engage their audience on a profound level.

You spend days and months carving out the perfect marketing plan for your business. It has a clear key message. It targets the correct audience. It has brilliant events for each phase. But it does not work. Why? What did you miss? Before hopping onto another campaign to fix the situation, try looking into something called: storytelling.

The world of social media advertising has a new entrant, TikTok. Launched for international audiences in 2016 and experiencing remarkable growth in 2020, the video-sharing platform now boasts over one billion, active monthly users. Seeing an opportunity to reach untapped audiences, businesses increasingly redirect their marketing efforts to the podium to advertise their products and services. However, it can be challenging for newcomers to the platform, much like navigating any new advertising landscape.

The world of social media advertising has a new entrant in the form of TikTok. Launched for international audiences in 2016, and experiencing remarkable growth in 2020, the video sharing platform now boasts over one billion active monthly users. Seeing an opportunity to reach an untapped audience, businesses are increasingly redirecting their marketing efforts to TikTok to advertise their products and services. However, much like navigating any new advertising landscape, can be challenging for newcomers to the platform.

Advertising has been an essential part of the business world for centuries, but the industry has come a long way since the early days of printed advertisements and billboards. From radio and television commercials to digital advertising and influencer marketing, advertising has continued to evolve to meet consumers' changing needs and preferences. 

2021 saw an increased focus in the metaverse, and businesses are only going to increase their focus as the technology increases. Predictions out there state that the Metaverse could reach the $800 billion mark by 2024, as it is already sitting at the $47 billion mark thanks to a surge of interest in 2020 when the pandemic peaked. When it comes to your business's marketing, you must ensure that you are up to date and have an understanding of what the Metaverse can do for your company. Here are several ways to help your business prepare for brand incorporation into the Metaverse. 

Best Practices to Market a Podcast

You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.

If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.