This advertisement was developed by our creative team at Marketing Eye.
As entrepreneurs, so often we don’t let go - of anything. We control the finances, products, services, sales and marketing. I am sure if there was some research available, it would say that most entrepreneurs of small businesses are control freaks.
I was flicking through a French street magazine and this picture got my attention.
It’s been a strange phenomena and I think Australia should get a pat on the back for bringing her here. I personally had no idea that she had so many fans – obviously there are alot of daytime television watchers in Australia with a little more time on their hands than myself.
After sitting in on a meeting with some suppliers of marketing related products to one of my clients today, I was abruptly reminded of just how easy it is for good sales people to pursuade small businesses to use one product over another.