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Best Practices to Market a Podcast

You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below will detail a starting place that can be used for the most new podcasters or experienced podcasters.

How To Promote Your Podcast

Some companies do not understand the importance of a podcast, but customers like to hear them for their educational value. In today’s society, there are numerous podcasts that people can choose from. Podcasts are an excellent way to reach consumers that might be ready to purchase a product or service and additional information. By listening to a podcast for educational information regarding a brand, a customer is likely to buy from a brand instead of an advertisement. Adding a podcast to your business is a great way to grow sales and increase brand awareness.

Deciding who you want to reach with your podcast is crucial to determining which listeners will receive the most benefits from your podcast. Not everyone will like your podcast, but your audience will focus on the content. However, knowing who you are trying to reach and what listeners you want to acquire through creative podcasts that will educate, entertain, and drive listeners to subscribe to the podcast.

Lastly, developing relatable and intriguing content will assist in gaining new followers and maintain its current fan base. Creating content also has additional components to be successful with the appropriate equipment, computer software, and the ability to record the podcast to post to your website. Exciting content will draw listeners in by understanding the story and what the storyteller is conveying. Stories with great content, listeners are more likely to remember the podcast and recommend it to others.

Remember, like any marketing plan, your initial podcast strategy may need to be tested, modified, analyzed, and updated as you move forward. This is particularly important for someone that is launching a new podcast. Before adopting new or additional strategies, ensure that you are maximizing your current opportunity and increase awareness.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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