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If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.

How Marketing and Advertising are Related

 

Advertising is a piece of marketing

It’s important to begin by understanding that advertising is just one component of any overall marketing process. Ads are paid, public announcements with a persuasive message from an identifiable sponsor of a company, organization, or person to a customer base. When it comes to the marketing process, advertising takes care of getting the word out about your business to the audience you want to reach the most. To reach your audience, advertising includes placing ads in newspapers, magazines, direct mail, billboards, TV, radio, and the web. As the days of print are waning, marketers have to be more creative with how your audience sees ads. Advertising is the most expensive element of the marketing process because it involves so many layers. You have to consider the costs of art, design, ad placement, frequency, video production, and duration of the ad.

Marketing is the overall process

Marketing is the pie, whereas advertising is merely a slice of that pie. Advertising serves a specific function within marketing, while marketing is a systematic plan of a mix of activities that are intended to unite the buyer and seller. It’s a step-by-step process that begins with a unique selling proposition and ends, hopefully, with a new customer. Each piece of the marketing pie has to operate independently, but they also need to work towards the bigger picture of a unified marketing campaign with a standard message. Marketing is everything your business can do to facilitate an exchange between your company and your consumers. It takes time and hours of research to be truly useful, but it’s something that every company needs to be successful.

About Marketing Eye
Marketing Eye is a results-driven, creative marketing agency that is committed to elevating and supporting the marketing efforts of small to medium-sized businesses. With our consultative approach, we develop a deeper understanding of the challenges and pain points facing your business and design a comprehensive marketing strategy to address your needs. We are committed to the growth and prosperity of your business. Contact Marketing Eye today to learn how we can help you. 

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The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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