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Why are we talking about mobile marketing? It is changing the way consumers interact with brands and consequently vice versa. Virtually, everything is accessible on mobile today, from e-books to e-commerce. This means consumers can constantly interact with your brand irrespective of their location. To illustrate, customers don’t necessarily need a laptop to read emails or conduct online shopping. And neither need to sit in front of a television to get entertained or watch the news.

Here are the challenges and opportunities of mobile marketing that you should know

With evolving times and markets, customers thrive on a new experience. It is natural for companies to run out of creative ideas to engage the audience. At instances like these, it is very important that the company also has a competitive edge in the digital space amongst its competitors. If your website appears at the top, people will click on it instinctively. This single click can give the company a very significant lead. These leads are the stepping stone for a business to communicate with their customers and convert them. So, lead generation refers to the starting of consumer interest into said company’s product or service. Currently, 63% of the companies find lead generation to be their biggest challenge. To cater to this issue, we have come up with a concise list of tips that you can follow to maximize the effectiveness of lead generation. Read on to explore ways to optimize the lead generation process for your business!

There are many approaches to Search Engine Optimization (SEO) strategies. One of the most effective is content-first, where you prioritize the actual content that is being posted rather than the technical details of the site such as keywords and meta tags. By focusing on content, itself, you aim to provide quality content that people will want to engage with, rather than trying to game the system by optimizing the backend of the site to chase the current trend in the search engine algorithms. These algorithms change what they are looking for regularly, but one thing that is always valuable is quality content that people want to read. A content first approach ensures that your content will be prepared for any changes in algorithms that happen in the future, meaning you won’t have to continually maintain it for in order for it to perform well.

Here are 5 things you should consider when using a content-first approach for your SEO.

Healthcare is one of the most regulated markets in the US, meaning that there are tight controls on what practices can and can’t say in an attempt to promote themselves and their businesses. In a world where COVID-19 is still a very real threat, patients lack the same trust they once had about their safety within medical practices. In the competitive world of healthcare, competition is rapidly growing. Currently, In the US there are over 750,000 companies in the health care sector, and it looks like patients are running out of patience. According to research, 43% of millennials are likely to switch (medical) practices in the next few years, and 44% of gen X are likely to switch primary care physicians in the next 3 years.  Finding new and creative ways to engage with patients has become increasingly important, especially if your practice is to stand out amongst the rest.

Since Facebook announced its name change to Meta in October 2021, the term “Metaverse” has taken the internet by the storm. After the announcement, every business owner from every sector has been searching and chasing for opportunities that the Metaverse could possibly bring.

Law Firms are like any other company that needs to expand their brand. These firms are complicated, and they need assistance with their marketing tactics. The whole goal is to help increase the number of views on their websites and blogs for that matter. They want to amplify their audience and receive more clients.

Content marketing is a form of marketing that focuses on creating, publishing, and distributing content for a targeted audience online. It includes tactics such as educational articles, e-books, videos, entertainment, and webinars which answer more specific questions to answers that can’t be accessed anywhere else online in as much detail. 

Content marketing is the best way to turn your content into something more personalized and credible to turn potential customers meaning it is more likely for your company to be exposed to the right audience and gain loyalty and trust to your brand. It can also increase revenue with existing customers with the use of brand loyalty. 

Every company needs a marketing strategy to plan for the future. A strategy works as a sort of road map for all of your marketing activations throughout time. But what exactly goes into these strategies? For a lot of companies 2020, automation and personalization of content is going to be the next big step in marketing tactics. Trends change every year, and companies need to understand the next big step. We reached out to a few friends to weigh in on what every marketing strategy needs in 2020.

Deciding to rebrand your company can be an enriching task. Sometimes a fresh start is precisely what your company needs to get back on track. Maybe your business has been struggling from the beginning, and now that you have had some time to get a feel for the industry, you know what you need to do to make yourself a key player. Whatever the reason may be, rebranding can be both exciting and terrifying at the same time. By following the following steps, you can get off to the right foot to rebranding your business.

Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your customers first. Your marketing mix (or 4 P’s), which is part of your marketing strategy, can help you decide what value to provide to customers and how to best communicate that value. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”

Product

The product refers to the good or service that you will be selling. The product should be able to fulfill a need or a want. Only then, will it be able to provide value to the consumers’ lives. When deciding the best product to put on the market, ask yourself these few questions:

  • Question 1. Will this product enhance my customers’ lives? If so, in what way?
  • Question 2. Will my product provide more value than my competitors’ products? If not, what can I do to enhance it?

Question 1 helps you explore the different values your product provides. The answer to Question 2 will help you figure out the product’s unique selling proposition or the characteristic that differentiates your product from competitors’ products. Remember, your customers’ opinions of the product will determine its sales.

Price

Price plays a big part in your marketing mix, and ultimately, your marketing strategy. Price indicates the amount of money your customers have to pay in order to buy the product or get access to the service. Setting the price can be a bit tricky. Setting the price too low can affect your revenue and business’s growth. Setting a price too high can affect the demand for your product. To determine the best price for your product, take into account the production costs and the customers’ perceived product value. Product value is the product benefit minus the product costs.  Product benefits may include a product’s quality, convenience, performance, experience, healthiness, and environmental friendliness. This is the only “P” that will bring money into your company. The other three “P’s” are simply cost incurring factors.

Place

Location, location, location!

The “Place” element of the 4 P’s identify where your product or service will be sold. Picking the right place helps your product reach the right target audience. For the company, it means more sales. For the customer, it means an experience. A good experience will bring value. When determining a place to sell your product or service, consider the following factors:


  • Reach- Is this the right location to attract the right customers?
  • Convenience- Can your customers easily access this location? Should you sell your product online?
  • Environment- Is this the place reflecting my brand? (Hint: You will not find Tiffany & Co.’s jewelry at a discount store.)

“Place” also includes the “online” environment. At Marketing Eye, we provide website development services to get your business on the virtual map. The place you choose should provide a great experience for your customers. Therefore, make it easy for customers to pursue your product--online and offline.

Promotion

Promotion refers to the process of communicating the product, price, and place to target customers. Your promotion objectives should include communicating the value of the product/service. There are several types of promotions, including public relations, direct mail, internet marketing, personal selling, advertising, and social media marketing. When looking for how to promote and where to promote, keep the customer in mind.

The marketing mix affects a company’s product success. This is why the marketing mix plays such a big role in a company’s marketing strategy. Need help with your marketing strategy? Contact us online, or call 404-626-8070 to speak with a marketing manager.
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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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