Imagine receiving a gift from a friend or significant other that didn’t match your personality, style or tastes-- it just wasn’t “you.” It forces you to question how well that person really knows you.

In an ideal world, the journey from prospect to a loyal consumer would be a straight shot: see your product, purchase your product, use your product, repeat.

In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use! 

I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it didn’t pique my interest.

You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here.

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more proficient when it comes to the purse strings.

When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be employed. Here are 7 simple tips to follow when building out new pages.

Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full-time marketing executive, or they don’t wish to have another headcount.

Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

I was told to forget about developing Robotic Marketer - the world's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "why should I?". I truly believe that I can do anything I set my mind to - and I'm right. 
Page 1 of 4
me magazine4 popup

Contact Us

  • Our addresses:
    Marketing Eye3423 Piedmont Rd., NE Atlanta, GA30305
  • Atlanta: 404-626-8070
  • Seattle: 206-369-1950
  • New York: 347-410-2666
Contact Form

Connect with Us

Latest Marketing Eye Tweets

  • Colors exist in essentially all design, so why not use specific colors to your advantage? Different combinations ca… https://t.co/EK4PlkIhET

  • Although microcopy may not take up a lot of physical space in your writing, it can vastly improve a user's experien… https://t.co/SW4g6gAkR1

  • Although digital marketing exists in a constantly changing technological landscape, here are 7 tools that stood out… https://t.co/8oi5KTZ66i

  • Great article explaining how @instagram is diversifying their brand to grow with their audience and capitalize on s… https://t.co/LXA5wr1KoD

  • Glad to see an explosively popular social media brand using its reach for a great cause that considered its audienc… https://t.co/oH6kWOPrn1

  • Climate change is an increasingly dire issue that businesses can take steps to prevent from getting worse in the fu… https://t.co/Rju71i9jvz

  • Tried and true tricks for both begin accumulating and maintaining an audience on social media to showcase your idea… https://t.co/9A3GAettKM

  • Interactivity and communication with consumers can lead to great opportunities to improve your brand.… https://t.co/WZfNxoo6oO

  • If a sign is #art yet it just gives a message people need to receive, am I just obsessed with #advertising and losi… https://t.co/rk8zdoyO6F

  • Living life to the fullest means getting out of bed early, rising to new challenges, having lots of conversations,… https://t.co/ll59QqpZUS

  • @TheLadyCPA I’d so love to chat to you!!

  • A night out in Los Angeles before heading back home to Melbourne. I’ve learned a lot. I’ve got a plan. I’m choosing… https://t.co/8aFFJnzu6R

  • When people are negative about life and always complaining there is usually a deep seeded issue that needs to be re… https://t.co/3eiPlAaOws

  • I’ve made a firm choice this morning to reach for the stars and bring all the people I love and respect with me. Wh… https://t.co/5ZBZud3Ay7