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Businesses send out marketing newsletter emails that provides the audience on the newsletter subscription list promotions, announcements, and brand content regularly. According to Statista, 333.2 billion emails are expected to be sent and received each day in 2022 and the number is expected to grow every year. Marketing newsletters are one of the most common types of emails that businesses send out, but it is also the hardest to get right. Many businesses consider it a challenging task to create engaging content to keep the audience’s attention and to make them read the email. 

Should I be deploying traditional or digital marketing tactics, or both? This has been a question on many marketing professionals’ minds for the last decade. Technologies continue to evolve, and customers have gradually become more and more engaged with online contents. However, this does not mean traditional media lose its importance.

Mobile devices and the Internet have transformed the ways a brand communicate to its customers. We are spending more and more time with digital devices, utilising it as the primary way to interact and connect with the world. Most businesses understand this, but not all of them can adopt and adapt quickly enough with changing customers’ needs.

Marketing strategy scholars have contended that dynamic capabilities such as adaptability, integration, and deployment of organizational capital assist firms in becoming more aligned with their evolving business environments. With its ability to provide a source of competitive advantage, marketing strategy substantially influences market performance.

Marketing strategy is a construct that provides clear, realistic, and measurable marketing objectives. It is essential to the practice of marketing.

Here are 5 key ways marketing strategy adds value to your professional services firm: 

I have always wanted to be a marketing manager. Started in the early 90’s, I wanted to achieve this position by the age of 30. This is my goal, and my expectation.

Marketers are able to progress quickly in the corporate environment in various ways. However, for those with no business upbringing, or simply do not have sufficient experience and qualifications, there are always new opportunities.

The marketing industry has changed significantly in the last few decades. When I started, Chief Marketing Officer (CMOs) did not exist. It is almost impossible for anyone in the marketing field to attain the C-suite. Today, CMO is exactly the positions that all marketers are aiming for. In the present, among board members and senior managers of large companies, there would always be someone that carries a marketing degree.

If you are new to the marketing field, here is my recommendations to help you progress on your path, based on my 30-year work experience with hundreds of different marketers across the globe.

Video marketing has become a dominant trend amongst content marketing strategies, due to its ability to create engagement faster and convey information more effectively. Research shows that audio-visual content is 40 times more likely to be shared than non-audio-visual posts, and videos are the most clicked type of advertising, receiving better engagement than text and image-only ads. Users spend 88% more time browsing on websites that have videos – a clear testimony to the value in video marketing. Like any good thing, it also has its downsides that marketers need to be considerate of when creating their marketing campaign.

Here are the pros and cons when it comes to video marketing. 

Overnight, COVID-19 changed the way we operate. From turning our dining room tables into at-home offices to wearing a mask and socially distancing, our worlds were flipped upside-down before our eyes. What was originally thought to only last a few months took two years of our lives, and the repercussions are here to stay. 

As we all started working from home, our lives were quickly moved online. Businesses who had embraced the digital switch reaped the rewards, whilst those that had been reluctant to jump onto the digital wave were quickly forced into the world of Zoom meetings and lagging connections. 

Our behaviors and thought patterns changed, and we no longer operate the same way we did pre-pandemic. As we slowly became germaphobes, we also became much more detail orientated. For marketers, that came with a whole array of new challenges. 

Understanding what a customer sees and experiences on their journey with your business is arguably the biggest challenge marketers face. When analyzing their behavior, we may wonder why customers leave tabs open for hours just to close them or why they take several steps to get from point A to B when it should only take one. But with the right tools, taking hold of this key information is possible, propelling your business forward with a greater understanding of your customers and therefore an opportunity to optimize your customer experience.

Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.

Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created?

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.