Optimize Your Marketing Strategies with 3 Easy-To-Use AI Tools

One of the fields that has embraced AI is marketing. Nowadays, many companies and agencies leverage AI in their marketing efforts. It helps in idea generation, copywriting, enhancing campaigns and more, reducing the time needed to execute these actions and helping businesses focus more on the important details. Overall, AI has proven to be a valuable tool in helping businesses achieve marketing or sales targets thanks to its ability to streamline marketing operations.

Haven’t gone through the AI journey yet? Here are three AI-powered applications that can help you get started!

Tweet Hunter

For businesses using X (formerly Twitter) as a promotional tool, maximizing your efforts on this platform is crucial. The key to success on X lies in sharing compelling content that engages users. Tweet Hunter offers of an AI-driven social media assistant tailored specifically for X. It acts as a content generator with account automation functions. This feature assesses your drafts to predict their potential performance, based on metrics such as engagement and impressions. It serves as a tool for refining your X content creation process, assisting in crafting impactful and successful posts that drive greater marketing engagement. By analyzing both your company's past posts and current trending post templates, the algorithm ensures that the AI recommendations are not only based on proven trends but also align with your brand's established tone and style.

Insight Base

Engaging and connecting with your consumers is a vital strategy in marketing, but so does a thoroughly understanding the ins and outs of your target audience. Marketers must leverage both quantitative and qualitative data alongside consumer insights to achieve a great level of market awareness. Enter Insight Base, an online database offering a spread of quantitative metrics across various companies and industries, all within a click of a button.

What makes Insight Base unique is that it uses an AI-powered chat function that allows users to simply type in their queries in a natural way. This simplifies the search process as you save time compared to typing long and specific search queries in a search engine.  With Insight Base by your side, you can now data (with accompanying insights) that you would need for your next campaign.

Submagic

Social media marketing remains at the forefront of any business’ promotional activities, especially with the potential for each post to go viral. However, with millions of posts that go out each day, brand accounts have to go the extra mile in standing out and capturing their audience’s attention.

Tiktok and Instagram Reels have popularized short-form video content in vertical formats. The viral and seemingly simple videos you come across turn out not be so simple. Hours of editing and copywriting go into the videos users quickly scroll through. Businesses now have to invest time and money into these types of video content ensuring that they retain the watchful eyes of their followers.

Among the plethora of AI video-editing programs available, Submagic stands out for its ability to transform raw video footage into a polished marketing video with just a click of a button. Its capabilities include automatic cutting of video clips to highlight the best segments and inserting features such as sound effects, subtitles and transitions to make the video more eye-catching. Additionally, Submagic generates meta descriptions and captions to optimize SEO and improve discoverability online. As a result, Submagic allows you more time to focus on crafting compelling content ideas that will captivate your target audience on social media.  

With these powerful AI tools, you’re ready to take your campaigns further! Need more help in your strategies? Marketing Eye is here to help with its fractional CMO services and outsourced marketing solutions made for companies across different industries.

Ready to take a step forward and level up your strategies? Contact Marketing Eye today to explore how our team of experts can help your business thrive today!