Deciding to rebrand your company can be an enriching task. Sometimes a fresh start is precisely what your company needs to get back on track. Maybe your business has been struggling from the beginning, and now that you have had some time to get a feel for the industry, you know what you need to do to make yourself a key player. Whatever the reason may be, rebranding can be both exciting and terrifying at the same time. By following the following steps, you can get off to the right foot to rebranding your business.
We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.
Today I decided to be brave enough to ask my team in Atlanta what our brand is internally. I asked them to be truthful and to not be shy in saying what they personally think my internal brand in their office is.
I was surprised, impressed and felt like we had all done something right because their thoughts on our internal brand were everything I would dream for a company I worked for to have.
“My product and/or service is amazing!
It has so many capabilities and endless possibilities- it can do this and it can do that…
We need to do this and we need to do that right now!”
While the end product is in fact amazing, these entrepreneurs are so head deep into their product that it consumes them. It consumes them so much to which they have lost sight of their initial goal. Establishing their brand. Yes, It’s great that your product does so many things and will be able to do much more in the future, but ask yourself “Is my brand well known right now?” if you answered no then take a step back and focus on pushing out current content that tells your brand story. Once your product has traction then you can start releasing and pushing out new content.
Is It Time For A New Profile Picture?