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Building the brand of your organization is one of the most important parts of starting a business. Your brand will give your organization an identity that makes your business memorable and encourages your customers to buy-in. For a lot of consumers, branding is a major deciding factor when they are making a purchase. There’s a lot of things to consider when building a brand, and it usually requires a lot of A/B testing to get things right. Below, we have four of the most important elements to consider when building a brand.

How to Create Your Brand


  1. Establish your target audience

If your brand doesn’t resonate with your audience, it won’t lead to any awareness, recognition, or trust. Establishing a target audience ensures that you are reaching out to the people that are most likely to find value in who you are and what you do. Who is your ideal customer? Who does your product serve? Why did you create a business in the first place? The answers to these questions will inform your branding decisions now and in the future.

  1. Define your values, features, and benefits

At this stage, it’s important to define what makes you stand out from your competition. While there may be many active competitors in your field, your competition cannot replicate how your brand makes your customers feel. The value you provide to your customers makes you unique, which is why you need to stress the fact that your brand can improve your customer's lives. Define what makes you stand out and focus on the benefit and value you can provide to your audience.

  1. Find your visual style

A big part of your brand identity is your visual style. Finding the visual style of your brand will give your company something recognizable to your audience. This includes everything from your logo, color theme, font, iconography, and any other visual components that your brand requires.

  1. Develop your brand voice

Finally, you need to develop your brand voice. What messages are you trying to communicate? What is the tone of your brand voice? Conversational? Educational? Corporate? Your brand voice needs to connect and resonate with your audience while communicating your organization's focal points.

How Marketing Eye Can Help

Marketing Eye is a results-driven marketing agency dedicated to elevating and supporting small to medium-sized businesses marketing efforts. We work with you to develop a deeper understanding of your business goals and design a marketing strategy customized to your business's needs. We can help you to develop and establish your brand voice and style, ensuring that you are putting your best foot forward for your customers. Contact Marketing Eye today to learn how we can help you.

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.


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