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When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: the creation of your logo. Your logo will do many things for your business by giving your audience something to recognize and setting up a visual identity. Below, we have some essential considerations for your logo creation process.



Logos set first impressions

The biggest obstacle to building a business today is the fact that no matter how “great” or “original” your idea is, there will always be competition from at least five other businesses doing the same thing. Your biggest asset in 2019 is your ability to stand out and make an impression on your customers. A good logo will do a lot of the heavy lifting for you, catching the eye of potential customers while separating your business apart from the rest of your competition. All you need is one good first impression, and if your audience can’t get a sense of who you are from your logo (or even worse, can’t remember who you are because of your logo) you will have a much more difficult time getting attention. With just the right design, a logo can say everything it needs to say about your mission statement.

Visual memories last longer

Consider the logos of some of your favorite brands. They are pretty easy to remember, right? This happens because our brains are hardwired to hold on to visual images. Ideally, your logo will be a distinct identification of who you are and what you do. If your logo is aesthetically pleasing, it could reflect the excellent service you provide your customers. But if your logo isn’t super pleasing to the eye, it will more than likely be forgotten.

A logo sets the tone for your brand

In addition to the overall design, it’s important to consider what your color scheme is going to be. The color of your logo will begin to extend into other areas of your brand identity. Your brand’s visual narrative will be a natural extension of the colors you choose for your logo. This will decide what colors you use for signage, social media, graphics for videos, the website, printed letterheads, business cards and any piece with an element of design on it. 

Logos set an expectation

A good logo will come to define your brand. As your business and reputation grow, people will begin to recognize your logo. It’s important to get your logo right as early as possible because your faithful customers will begin to notice if you make changes along the way. You need to set your brand up as consistent and trustworthy to gain the trust of your audience. You might have an opportunity to make some changes down the road, but you should plan on keeping your brand familiar for your current audience.

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.


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