Whether you are selling a product or a service, it’s intended for a specific group of customers or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.
What is the user experience on your website like? Today’s users are looking for a website that is informative, modern looking, intuitive, and easy to use. If your website doesn’t perform the way it should, it will negatively affect your brand awareness and engagement. Below, we have four tips to make your website more user-friendly for your audience.
Marketers tend to pour massive amounts of time and effort into specific content strategies, but they don’t always work out the way they are intended. Content is created to educate customers, move them through the customer journey, and relay the industry-specific information they need. But what happens if your content marketing strategy isn’t working? Below, we discuss three ways that your content strategy isn’t working and how you can address those problems.
Content marketing is all about flexibility. Your campaign might be written perfectly, planned to the fullest extent, and performing wonderfully: but sometimes things change! Trends and global events might distract your audience from your campaign, or it might even lose steam after a competitor campaign launches. Whatever the case may be, it's important to have the flexibility and capability to address what's happening with your campaign and make the necessary changes. When something significant disrupts your content strategy, you need to think about how it will affect your business goals. The success of your campaigns and your business all relies on your ability to pivot your content strategy quickly.
Building a landing page is standard practice for any marketer, but that shouldn’t undermine the importance of building a purposeful landing page to increase conversions. The fundamentals, like compelling copy, form placement, and social media integration aren’t changing; it’s all about the smaller ways to maximize the number of sign-ups the landing page generates. Below, we have several ways to improve the performance of your landing page and generate more conversions for your business.
LinkedIn might be the first impression that people have of your company, and a great LinkedIn page makes an excellent impression with any potential leads that might be looking for your information. Consider LinkedIn as an extension of your website, making sure all the information is clean, up to date, and understandable. Below, we have four elements that will your company’s LinkedIn page look professional and inviting to prospective leads.
If you want to capture the attention of your audience, you need to create the right materials to help them become familiar with what your company offers. Marketing collateral pieces are a great way to showcase that you know exactly what you are talking about, giving you a competitive edge in your field. With the right collateral pieces, you can further educate prospects with what your company has to offer.
There’s a point in the sales funnel where the prospect is handed off to the next team member. Specifically, this is the point of the funnel where the marketing hands off prospects to sales and sales pass prospects to an account executive. The middle of the funnel is like a valve. At this point, you can expand lead quality definitions to pass a higher volume of leads to your sales team, or even tighten the definitions to give them a more specific segment of qualified leads. In the middle of the funnel, marketing facilitates the hand-off to sales. For this hand-off, content is created to engage and educate leads to identify who is interested in making a purchase. This part of the funnel has the biggest potential for marketing and sales to not completely align, so it requires the most attention. Below, we have some tips for how to prevent leads from going cold in the middle of the funnel.
Aligning the efforts of your marketing and sales departments can be a long, difficult journey to get everyone on the same page. While each department is working towards the same goal (generating revenue, growing the business), they are often using very different strategies and tactics to achieve the results. When you can combine the efforts of marketing and sales, you create an environment where two departments are using the strengths of the other to finalize sales and generate revenue for your business. But how can businesses align marketing and sales effectively and efficiently? Digital transformation.
Consumer marketing requires a different way of think for marketers who are generally operating in the B2B space. While B2B marketing focuses on the logical process-driven purchasing decisions for businesses, B2C marketing focuses on driving consumer purchasing decisions with emotion. Finding the right approach means tapping into the interests and habits of your customers, using the analytics at your disposal to make the right strategic choice to move forward.