It takes a lot to run a business these days. With the combination of a constantly changing market and the numerous challenges that businesses face every day, it can be really hard to succeed in a competitive market. But have you tried everything? A marketing strategy can help your business reach its full potential. Strategic marketing is all about aligning your marketing efforts to the vision and goals of your business, using an in-depth approach to achieve your business objectives. Business leaders don’t often have the bandwidth to invest time into building a strategy. That’s where Marketing Eye comes in. Marketing Eye is the ideal marketing partner for small to medium-sized businesses that are looking to elevate their operations.
Some types of content can do more work than others. For example, while blogs are great at educating and informing your customers about different aspects of your service and industry, a video can go to even greater lengths to show how your product works. If you are having trouble really capturing your leads at later points in the sales funnel, consider amping up your content game with some solutions we have below.
The way that we market our businesses will always be evolving. In the last few years, B2B marketing has drastically evolved as the buyers have more access to more information. Years ago, people were attracted by ads for a product, which generated interest in that product. So, they would go and purchase that product based on the information they were given. Now, people have access to all the information that they could ever need, so the buying journey has changed. It’s less of a linear journey and more of a collection of moments that will influence the purchase of a product. Because of this, marketing must evolve. Below are four great strategies that your B2B marketing team should embrace in their marketing strategies.
Marketing is constantly changing, but it’s changed more in the last 10 years than ever before. As the number of online users steadily increases, our digital footprint needs to increase to meet the demand for an online presence. In order to keep up, we need to have an acute understanding of what digital marketing is, how it works and what we need to implement to ahead of the curve. Below, we have compiled some of the bigger pieces of digital marketing that you should consider for your business.
Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to see movies to get swept up in the drama, romance, and action of the latest narrative. If people have an emotional response to these kinds of stories, what’s keeping them from connecting with your story? Crafting content through the lens of telling a story gives your audience a great opportunity to connect to your brand and your product. Everyone has an interesting story. You just need to figure out how to tell yours. Below, we have some ways that storytelling can dramatically improve your content marketing efforts.
No one would have planned for the current economic and social circumstances, which is why so many businesses have taken such a large hit in the wake of this pandemic. While there are certainly plenty of challenges that businesses face in a time like this, there are also some unique opportunities for businesses to connect with their customers. Through social media and content marketing, businesses can continue to engage with their customers to maintain that strong relationship. Below, we have three types of content that are perfect for a time like this.
As consumer trends and segments change, marketers need to be prepared to change as well. Generation Z is on the horizon, meaning that we need to understand exactly how they operate. Generation Z, born between 1995 and 2010, is the first generation to have access to the internet at a very early age. They value authenticity, practicality, and digital access. Below, we have some thoughts on how to reach Gen Z with your marketing tactics.
Content marketing has been hugely transformative for the entire industry, resulting in companies trying to reach their audience through their content marketing pieces. It might be hard for a lot of marketing teams to see the value in content marketing now, especially with this oversaturation of content that audiences sift through every day. But the truth is that content marketing in the B2B space is still just as vital as ever; you just have to be more proactive with the content that your company produces. 2020 should be the year that your company revitalizes and repurposes your content marketing efforts. In this blog, we have some tactics to consider when you revitalize your B2B content marketing strategy.
One of the best ways to reach your audience is by using every available resource. Content diversification is all about stretching the boundaries of your creativity. The biggest opportunities that content diversification gives you is the chance to reach more people and generate more revenue. Refuse the temptation to stick to one platform and connect with your audience on all the platforms they use. Give your customers the choice of how they can engage with your brand, and they’ll be more likely to engage regularly. Below, we’ve got a few points to consider when diversifying your content.
Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input they have on their industry is taken very seriously. Positioning yourself as a thought leader is easier said than done. If you’re looking to grow your business through thought leadership, there are a few things to keep in mind.