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Content marketing is the key to driving brand awareness and engagement for most businesses, but there is a wrong way of generating content for your business. Finding the right strategy is a critical step forward in generating content, but there are plenty of ineffective approaches that will hurt your marketing efforts. Below, we have four ineffective approaches to avoid while building your content strategy.

Staying relevant in your industry is harder than ever. Every industry is overly saturated with companies fighting for the attention of their audience. Each company has its way of providing value, and it can be challenging to convince your customers that you provide a more valuable product than your competition. For this reason, you need to be able to set yourself apart from the rest of the pack to survive. Search engine optimization is a great strategy to not only maximize the visits to your website, but it can also keep your efforts relevant and competitive in a saturated market. Below, we have some of the ways that search engine optimization can benefit the marketing performance of your business.

Every year, businesses struggle to grow and generate revenue because there is no concrete marketing plan in place. Creating an annual strategy can set the tone and expectation for your marketing activities for the rest of the year, keeping your business focused on growth opportunities and bringing in sales. Strategies are built to help your business navigate the challenges and obstacles your industry is facing every day. Below, we have five steps that will help you to create an excellent marketing strategy.

Digitally savvy customers are expecting more from the companies that are trying to sell to them. It isn’t enough to offer a product they need – today’s customer is looking for a simple, intuitive solution to their complex problems. They know that while you may offer the product they need, there are at least 10 other companies who can provide that product as well. So how can marketers implement an advanced lead generation strategy to attract new leads? Below, we have 4 ways that businesses can improve their lead generation strategies to attract more leads.

Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your audience on your team’s industry insights, your audience may not be reading them. It’s important to create content that’s not only informative but shareable. Below, we have four ways to create shareable content to attract your audience.

Understanding how public relations can benefit your brand is an essential step to improving the digital performance of your brand. Public relations methods and tactics have gone through some enormous changes throughout the years, and your PR professionals must be on the cutting edge of the best public relations strategies. By tapping into modern PR tactics, your team will have a better handle on shaping the public perception of your brand. Below, we have four ways to improve the public relations strategy for your organization.

Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of people. A target audience is a group of consumers characterized by behaviors and specific demographics, and knowing your target audience can help to influence decision making for a marketing strategy. Finding your target audience takes a lot of work and research so that you can figure out who exactly you want to reach. Below, we have some tips on how to find your target audience.

Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input they have on their industry is taken very seriously. Positioning yourself as a thought leader is easier said than done, as it requires an omnipresent presence online. If you’re looking to grow your business through thought leadership, there are a few things to keep in mind.

Webinars are an incredible opportunity to drive lead generation and audience engagement, but if you want them to be effective, you need to do them right. Webinars are the perfect place to engage and educate prospects on an issue in your industry and how your company’s solution fills a need. In some cases, a webinar is the first interaction with your prospects, giving you the invaluable opportunity to build a relationship with the prospect. Before that can happen, you need your prospects to attend your webinar. Generating traction and interest in your webinar takes time and effort. While registration numbers are an essential factor leading up to your webinar, attendance is the number that is most important for your organization. Below, we have several ways to improve attendance and audience engagement for your webinar.

Customer loyalty is an incredibly invaluable resource, especially when budgets and spending are tighter than ever. While it might be difficult to land new customers right now, it's essential to invest in the customers you have now. Gaining that trust will not only strengthen your relationship with that customer, but it will also help you to develop content to reach new customers in the future. But it all starts with loyalty. Personalized content is an excellent tool to support that loyalty, but you need to know what your customers expect from you.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.