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Why Every Business Needs A Twitter Presence

Imagine having access to a platform where your business can engage with millions of users around the world, post content, start conversations and create new networks, all while boosting your brand’s awareness and is completely free! Fortunately, Twitter encapsulates all these characteristics and is available to all businesses to market themselves and their products, which is precisely why all businesses are implored to have a strong Twitter presence. Twitter provides your business with the prospect of reaching an even larger audience than you are currently reaching, or thought was even possible. Twitter can also be used to share information about your company, company updates, industry news and even allows you to directly engage with your customers. It is not sufficient to simply have a Twitter account, but it is critical that your business is active on the platform and is using it correctly to gain the full benefits the Twitter has to offer.

Here are some key reasons why your business needs to have an active Twitter presence, if you don’t have one already.

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A surprising and interesting move, Instagram CEO Adam Mosseri announced that Instagram would be moving away from photo content and focusing instead on video, shopping, and other entertainment. Instagram claimed that their research directed them to change the way users share posts to their stories to encourage more ‘original’ content. So, what does this mean for smaller creators?

How Influencers Can Help Your Social Media Marketing

Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.

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When using social media to market your business, what you create and how you position your business online will be highly dependent on who you are marketing to.
Despite the common misconception that social media is a young person's game, the greater accessibility to smart devices with 4G or greater functionality means that all generations are fair game in marketing. Regardless of whether they're a zoomer or a boomer, more than 80% of people from every generation use social media at least once per day.

How you market to them, (or how you should market to them) is dependant on all of the characteristics that define these crucial segments. Users across different generations will follow different trends and to a greater extent and will also use the same platforms as their generational counterparts in completely different ways. Understanding the difference is key in developing a successful marketing strategy as such nuances in usage will impact your brand.

Read on to learn how to target demographics effectively, through understanding generational differences in social media and the implications it has for your social media marketing strategy.

How To Design A Highly Precise Instagram Ads Campaign

Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to use Instagram in your social media marketing strategy. However, with Instagram’s popularity comes dense competition and there’s no point creating an Instagram ads campaign if you are not sure who your target audience is, where they are based, and most importantly, what they are likely to respond to.

There are many steps that a marketer must go through before even thinking about creating the content for their Instagram ads campaign. Conducting thorough market research before this will help ensure your campaign is cost-effective and highly precise. In this post, we will outline the key stages to designing a highly precise Instagram ads campaign:

Tell your InstaStory like this

Among those who have already hopped onto the Instagram train, many have seen dramatically successful marketing results such as reaching untapped demographics, increasing app installations and boosting product awareness. A lot of these success stories derived from sharing stories on Instagram, particularly by way of InstaStory.

Why companies want to outsource their marketing arm

Companies are blasting promotions and announcements in every banner, sidebar, post and corner of the internet. So you can figure it is not the best idea to expect a few searches on Google to provide substantial assistance for business marketing. As marketing continues to evolve alongside the digital revolution rapidly, crafts are designated to their specialists to meet customized needs and audiences.

Social Media Marketing
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

What time should you be posting online?
Are you still searching for that perfect time to post online? Each platform has its own prime time and lucky for you, we’ve done our research and know exactly when you should be posting.
Make Your LinkedIn More Sales Centric
Today LinkedIn has become an invaluable resource. Whether you are using it to prospect, to recruit, for marketing or for research, you need to make sure your profile reflects your main objective. LinkedIn is a powerful tool for making connections and finding business, so use it wisely.

It might be time for your LinkedIn to go through a refresh. Consider these tips when making your profile more sales centric.
Twitter

Twitter Changes!

May 25, 2016 Written by
I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that originated so tweets could be text messages, is just one of them. Anyone that spends their time trying to fit everything in 140 characters with a link, an image, and appropriate hashtags, is going to appreciate the 140 character loophole.
Someone recently ask me… “how do you tell what kind of voice you use for each social media platform?”

The question really got me thinking. Each platform has a specific personality.  All postings should be based on your audience, but you have to think about how they want to hear your valuable information. Do they want to read an extensive study? Would they prefer a humorous anecdote. What are they looking for? An easy way to make that decision is: What kind of attire is your audience wearing when they read your post?”
Twitter
Korri Curtis an Intern a Marketing Eye Atlanta reveals her top 10 favorite Twitter accounts.

Twitter has become and integral part of my life since I joined in 2011. The microblogging site helps me to keep up with happenings in pop culture and events around the world.


Coming up on my 5th year anniversary on Twitter, I have compiled a list of my top 10 Twitter accounts to follow. This is by no means an exhaustive list, but these 10 are my must-follows.

My 10 Favorite Twitter Accounts to Follow:
Snapchat For Businesses
Social media, a virtual world designed to share, to exchange information, or to notify all of your contacts of how photogenic your cat is. Many social media outlets have assertively established their importance in the marketing industry. However, as these platforms evolve, it is key that marketers take full advantage of them.

While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.

Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.

Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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