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Businesses around the world are struggling to find ways to be relevant in a business climate that is constantly changing. It can be a difficult process to find new ways to stick out from your competition on a good day, so it's important to find ways to reach your audience even when it's challenging. Below, we discuss four ways your business can stay relevant in even the most challenging business climates. 

How to Help Your Company Succeed in 2021
  1. Create Relevant and Personalized Content

Timely and personalized content is the type of material that your audience is going to be most interested in. Relevant content is the key to engaging your audience right now. If you aren’t producing content that is relevant to where they are in the buyer’s journey or what they are looking for in a solution. Frame your product or service as a solution to the challenges and pain points your audience is facing, educating your audience on how you can solve their problems. With the right content at the right time, you can generate engagement that can lead to a sale. 

  1. Leverage Webinars Instead of Live Events

It’s no secret that live networking events are not happening right now. For a lot of businesses, that might have been the primary way to generate leads and contacts to grow their audience. Now, we need to find new ways to generate and engage with leads outside of a face-to-face meeting. Hosting a webinar is one of the most powerful tools at your disposal to generate leads, allowing your brand to provide valuable insight on a particular topic. Leverage webinars to facilitate interactions and engagement with your audience.

  1. Measure Your Efforts

Do you measure your current marketing efforts? To understand why some campaigns are more successful than others, you need to know how the campaigns are performing. Measure the success of your campaigns by generating reports that show the analytics like click-through rate, bounces, impressions, and (hopefully) purchases. Identify how your campaigns are successful, and what will need to change in the future.

How Marketing Eye Can Help

Marketing Eye is a results-driven marketing agency that is focused on elevating and supporting the marketing efforts of small to medium-sized businesses. With our consultative approach, we develop a deeper understanding of the challenges and pain points your organization is facing. We understand the need for companies to stay relevant in a critical time like this. Contact Marketing Eye today to learn how we can help you.

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Marketing Eye

The Marketing Eye Atlanta team has a combined 35+ years experience in marketing and communications. Marketing Eye Atlanta is well-known for high performance, technology-driven marketing campaigns that deliver results. The team members are experts in all facets of the marketing mix including strategy development, content marketing, branding, website development, public relations, social media, digital marketing, SEO, lead generation, direct marketing, etc.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.


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