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The Coronavirus pandemic has undoubtedly changed and continues to change the world as we once knew it. The marketing industry was no stranger to these changes. As companies were forced to close their doors, schools, work, and life, in general, took a turn to digital spaces, and industries had to find new and innovative ways to not only work digitally from home but to keep their consumers engaged in their marketing. Due to this, there were substantial decreases in in-person interactions and advertising, as 97% of marketers noticed a lower in-person marketing engagement. However, the plus side to this is 84.8% have a new increased openness to new digital offerings introduced during the pandemic. 

Now as the world begins to see the light at the end of the tunnel and we turn the corner into a new year, finding ways to rebuild and maintain the positive brand image and relationship with clients and consumers that may have been lost during the pandemic is crucial. Public Relations is an ample approach to establishing brand recognition and in turn creating customer trust. 

Why Leveraging PR In 2022 Is More Important Than Ever

Consumer Trust
Regardless of the business you run or plan on starting, the most crucial aspect of your business-consumer relationship is building trust with your customers. Without having trust in your brand, people are not going to want to purchase or interact with your products. 

In order to bridge the gap between consumers and businesses, your company can hire a Public Relations professional to prioritize this relationship. This connection is more crucial to company success in 2022, after competing against brands digitally for the last two years, it should be a priority to stand out from your competitors. 

A Public Relations specialist works on this connection between consumer and company, by focusing on press releases, influencer connections, strategic networking, and leadership opportunities. This in turn will boost the positive image of a brand, increasing its credibility and overall reputation. 

Client Connection & Boosting Sales
Marketing is incomplete without Public Relations. If your company focuses on enhancing its brand image in a variety of ways, the more likely it is for potential customers to invest their time into your products. By planning press releases and blogs, your PR specialist is establishing the groundwork that will allow customers and clients to feel more connected to your company. 

However, these releases must be crafted in a way that will send the right message to your client, which has the ability to resonate with your audience in impactful and emotional ways, giving you the ability to boost your sales. 

Online Presence
Digital advertising may be one of the most effective strategies for marketing in the last few years. With the rise of various social media platforms and more recently video marketing, the way we talk about and interact with companies online is different from our traditional advertising. 

However, we also know how influential the internet has been on the way people discuss and rumor about everything they read online. Unfortunately, your company's brand image can also be one of those things, whether it is true or not. 

The best way to deal with the rumoring and quick spread of information online is a PR campaign. Through the right strategy and support from your PR team, you are able to preserve your positive brand image, all while increasing the awareness of your brand in digital spaces. 

As the new year is closing in on us it is important to remember how much has changed in the last 2 years. The pandemic forced us to market in ways we never have before. And as industries begin to reopen again, building sincere relationships with consumers has been more important than ever. A PR team, although may seem insignificant to your marketing strategy, has the ability to positively influence your client connection, online presence, and sales. They not only effectively reach your target audience, but also strengthen your brand image, components that are a crucial part of your marketing strategy. 

So, what are you going to do to maximize your PR in 2022? 

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