Creating a marketing budget for the upcoming financial year involves strategic planning, foresight, and a clear understanding of both past performance and future goals.

This blog will provide a comprehensive guide to marketers and business leaders on how to effectively allocate resources to maximize impact in the 2024/’25 financial year.

As technology progresses rapidly and consumer expectations shift, companies are increasingly scrutinizing their relationships with marketing agencies. The dynamic business scene now demands agility, innovation, and a fresh perspective – qualities that some agencies are failing to deliver. This has led many businesses to reconsider their external partnerships in marketing.

Let’s explore 6 key reasons behind this growing trend.

At Marketing Eye, we recognize the unique challenges faced by non-profit organizations. With limited resources, maximizing impact requires targeted and effective marketing strategies. Part of our ethos and mission is to help organizations that need it most, empowering change by connecting non-profits with donors, volunteers, and supporters, ultimately amplifying your cause and creating meaningful connections.

Aged care is evolving rapidly, and facilities must adopt comprehensive and dynamic marketing strategies to stay competitive and relevant. The importance of a strong online presence cannot be overstated in this digital age, as more families turn to the internet to find suitable care options for their loved ones.

This blog will explore essential marketing strategies that can help aged care facilities enhance their visibility and engagement.

The East Coast, particularly New York and Maryland, stands at the forefront of integrating Artificial Intelligence (AI) in marketing, ushering in a new era where data-driven strategies dictate the pace of business growth and innovation.

In the vibrant city of Baltimore, where innovation and tradition intersect, Artificial Intelligence (AI) is setting the stage for a new era in marketing. The conversation around AI in marketing agencies across Baltimore is not just about the adoption of new technology how there is now fundamental shift taking place around the development, implementation, and evaluation of marketing strategies.

Artificial intelligence (AI) tools have become widespread especially after ChatGPT started making waves with the use of AI for professional and everyday tasks. As a result, AI is now extensively utilized across the globe and is a vital tool in strategy and execution today.