Marketing Eye
social media marketing

Instagram Stories have become an essential part of the social media landscape, with over 500 icontent, Instagram Stories offer a unique opportunity for businesses and individuals to connect with their followers and boost engagement.

Artificial intelligence (AI) has the potential to revolutionize the way businesses approach social media marketing. With the ability to analyze large amounts of data and make predictions about consumer behavior. AI can help businesses target their advertising more effectively, personalize their message to individual users, and automate many of the tedious tasks associated with social media marketing. This means that businesses will be able to reach their target audience more efficiently and with more precision than ever before.

Many businesses struggle to come up with fresh, creative ideas to boost website traffic as content marketing grows and traditional marketing declines. There are many ways to grow the number of visitors to your website, but reusing unsuccessful tactics over and over again will harm your company's performance. Here are 10 techniques that are known to work well if you want to improve internet traffic for your company.

Many businesses struggle to come up with fresh, creative ideas to boost website traffic as content marketing grows and traditional marketing declines. There are many ways to grow the number of visitors to your website, but reusing unsuccessful tactics over and over again will harm your company's performance. Here are 10 techniques that are known to work well if you want to improve internet traffic for your company.

Social Media Marketing refers to the usage of digitized social platforms like Instagram, Facebook, Twitter, YouTube, etc. to promote products, create brand awareness, engage new and existing customers and receive feedback. According to Statista, as of April 2022, there are 4.65 billion active social media users, roughly 58% of the total population. If your business targets just 1% of the total active social media users, it would be equivalent to meeting 46.5 million individuals!

Social media is one of the greatest tools when it comes to marketing. It is a free and effective way to help increase your brand awareness, increase traffic to your website, and help generate new leads. As of 2021, over 4.48 billion people use social media in some way (this is huge!). When it comes to your social media you want to ensure that you are doing all the right things to see the greatest results. In this blog, we are going to give you some tips to help increase your followers across all your social media platforms. 

What is Ephemeral Content

You may be asking yourself what is Ephemeral Content? Well, ephemeral content is media that is only available for a short period, usually 24 hours. It can take many different forms, such as pictures, videos, live-stream videos, and more. It’s typically most common on platforms such as Snapchat, Facebook, and Instagram. Businesses have a huge opportunity to reach a young audience by incorporating ephemeral content. According to Statista.com, Instagram stories had 500 million daily active users in 2019, and Snapchat had about 265 million daily active users reported in the fourth quarter of 2020.  This statistic shows the rise in the popularity of short stories. Here are a few reasons why your company needs to be using ephemeral content.

A surprising and interesting move, Instagram CEO Adam Mosseri announced that Instagram would be moving away from photo content and focusing instead on video, shopping, and other entertainment. Instagram claimed that their research directed them to change the way users share posts to their stories to encourage more ‘original’ content. So, what does this mean for smaller creators?

Digital technology has been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing practices to keep up. 

Multiple sources have speculated that over the past year Generation Z was actually more valuable than any other consumer group to most organisations – why is this the case, and what does it mean for businesses and marketers moving into 2018? I think all businesses need to stop and ask themselves, is your brand ready to speak to Gen Z's? 

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