Walking through the Melpansa Airport in Milan last week, I was particularly impressed by the attention that this billboard was receiving from passengers about to board flights.

Prada Eyewear has appeal - big time! As a stylish fashion accessory, they are moving leaps and bounds into becoming one of the top couple of eyewear brands in the world. Who would have thought that a fashion company would be able to translate their brand so well in the eyewear space.

Love this billboard! What do you think?