Like any other industries, in marketing too, staying ahead means not just keeping pace with your competitors but outperforming them. Benchmarking, a systematic process of comparing your business's performance with industry standards and best practices, has emerged as an indispensable tool for marketing managers and Chief Marketing Officers (CMOs). Let’s delve into the multifaceted role of benchmarking in shaping effective marketing programs and its significance in the realm of strategic decision-making.
Nowadays, in the digital marketing industry, the overall performance and growth of your team is extremely important to make a mark, and achieve business success. Improving your marketing team's effectiveness requires a multifaceted approach, incorporating everything from strategy refinement to skill development. So let us explore some key strategies and practical tips to boost your marketing team's performance.
We had only one hour to spare on Saturday to put a costume together, so we headed to a costume shop and purchased a hat. Cheaper than renting it we decided.
None of us is as smart as all of us
Truth be known, I don't think I am very smart at all, but collectively with the talents of my team at Marketing Eye, we help small businesses grow and most of our work is pretty awesome (if you ask me!).
