Understanding the diverse personalities within a team can profoundly impact its success, particularly in the widespread and creative world of marketing. The Myers-Briggs Type Indicator (MBTI) is a psychological tool used to categorize different personality types and can be an invaluable resource when assembling and managing a marketing team. Let us explore the application of MBTI psych profiling in hiring and nurturing a marketing team, ensuring a blend of talents and temperaments that drive success.

Nowadays, in the digital marketing industry, the overall performance and growth of your team is extremely important to make a mark, and achieve business success. Improving your marketing team's effectiveness requires a multifaceted approach, incorporating everything from strategy refinement to skill development. So let us explore some key strategies and practical tips to boost your marketing team's performance.

In the content creation and marketing industry, proofreading is not just a task; it's an art. Ensuring that every piece of content is error-free and polished to perfection is a non-negotiable. So let us explore effective strategies to get your team to prioritize and excel in proofreading, enhancing the overall quality of your marketing materials.

All businesses focus on improving the customer experience in a way to increase sales, improve the customer relationship and communicate the need and want for their service/products.

Are you building a marketing team? To build an effective B2B marketing team that can deliver what your company needs, you need to know exactly what you’re looking for. Every sports team has a specific person in a specific position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.

Just like that, half of the 2018 business year is behind us. Like many business owners, I find myself reflecting on the year and have I have found myself to be extremely grateful for my teams. This year, in particular, I have been flying overseas to spend more time with the US teams and have found it to be valuable for quite a few reasons.

Marketing has always been known as a shot in the dark at best, however, times are changing and so have our processes. If your marketing team or agency doesn’t have answers for your questions as to why or how you are doing something, it’s probably because they are not trained correctly. A properly trained team can make all the difference when it comes to strategic marketing.

Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.

Here are 3 reasons why you should not let this happen to your business: