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The role of leadership has now become more critical than ever. Successful leaders not only guide their teams but also set the tone for the entire organization. One indispensable quality that distinguishes effective leaders is their ability to take ownership. Let us examine the profound impact of leading by example and how embracing responsibility can significantly enhance organizational efficiency.

Understanding the diverse personalities within a team can profoundly impact its success, particularly in the widespread and creative world of marketing. The Myers-Briggs Type Indicator (MBTI) is a psychological tool used to categorize different personality types and can be an invaluable resource when assembling and managing a marketing team. Let us explore the application of MBTI psych profiling in hiring and nurturing a marketing team, ensuring a blend of talents and temperaments that drive success.

Nowadays, organizations face constant challenges to adapt and thrive. Successful companies understand that the key to sustainable growth lies in aligning their internal elements effectively. One powerful tool that has proven its value in achieving organizational success is the McKinsey 7S Model. Developed by McKinsey & Company, this strategic management framework examines seven critical interdependent factors within an organization to create a cohesive and high-performing unit. Let us delve into the McKinsey 7S Model, explore each element in detail, and illustrate its practical application through real-life case studies.

Nowadays, in the digital marketing industry, the overall performance and growth of your team is extremely important to make a mark, and achieve business success. Improving your marketing team's effectiveness requires a multifaceted approach, incorporating everything from strategy refinement to skill development. So let us explore some key strategies and practical tips to boost your marketing team's performance.

In the intricate tapestry of workplace dynamics, one thread that consistently weaves its way through conversations is the sense of entitlement. The clash between employers and employees over what each party believes they deserve has sparked debates, raised eyebrows, and prompted introspection within the professional realm. Unveiling the layers of this complex issue is akin to untangling a web of perceptions, context, and psychology, shedding light on what lies beneath the surface.

If you have a knack for marketing and vision, a career in marketing awaits you. However, fast-tracking a career in marketing is not easy. Marketers can progress quickly in the corporate environment. But, you have to ace a range of qualities to be a good marketer or marketing manager. 

Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.

Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.

We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.
When you have travelled the world as much as me, there is one thing that you know is always going to be a given – that hotels are a must.

Now, if you must stay in a hotel, then you usually either want your normal comforts or you look for something different to what you already have at home. Something better, sometimes something just different.

I can't cook. That is no lie. I am useless in the kitchen, mainly because I spend no time there. I eat out every night and live off the premise that it's a great excuse to catch up with friends and it is much cheaper to eat out then to cook for one. So why then did I cook lunch for 17 of our team members in Melbourne on Friday?
Anonymity online no matter how much you think that you have created an anonymous account, is no longer the case. With the changes in law and the brilliance of a number of technology experts, finding the source of an anonymous comment on a website is now the norm.

Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.
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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.