If you have a knack for marketing and vision, a career in marketing awaits you. However, fast-tracking a career in marketing is not easy. Marketers can progress quickly in the corporate environment. But, you have to ace a range of qualities to be a good marketer or marketing manager. 

Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically.

Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision.

We’ve all seen the person in the grocery store, in the cereal aisle staring into oblivion. There are so many different kinds of cereal it can be overwhelming. The grocery store can be overwhelming anyway, that’s why I won’t walk in one without a list. There are too many choices and it’s easy to stay too long trying to decide what’s for dinner.

When you have travelled the world as much as me, there is one thing that you know is always going to be a given – that hotels are a must.

Now, if you must stay in a hotel, then you usually either want your normal comforts or you look for something different to what you already have at home. Something better, sometimes something just different.

I can't cook. That is no lie. I am useless in the kitchen, mainly because I spend no time there. I eat out every night and live off the premise that it's a great excuse to catch up with friends and it is much cheaper to eat out then to cook for one. So why then did I cook lunch for 17 of our team members in Melbourne on Friday?

Anonymity online no matter how much you think that you have created an anonymous account, is no longer the case. With the changes in law and the brilliance of a number of technology experts, finding the source of an anonymous comment on a website is now the norm.

Over a year back I received a call from a tech guy who was out to turn the tables on people who write slander on employers as anonymous people on influential websites. He not only told me what he could do, but actively showed me how you can find out who wrote what on various websites and then trace their whereabouts. It's quite fascinating really and something that at long last brings to the table something all future employers want to know.

I can't believe I am saying this just a few days after I reminded my blog readers that I refuse to reward bad behavior - that I am in fact, not going to put any more energy into someone who I can't change or rectify their bad behavior. At some stage, people just won't change. They will laugh it off and pretend it didn't happen.

Never give away everything at once, it's as simple as that.

Too many entrepreneurs get so desperate that they give away the kitchen sink when in fact all their prospect wanted to know was that they could do a good job.

As an entrepreneur, it's hard to start a business and to keep it going year-after-year profitability creating value and jobs. But many do so very successful, and yet those who fail seem to do so falling often on their own sword.

We have had an abundance of positions available at Marketing Eye lately due to the high growth nature of our business, and our relatively new inside sales model - which is working a treat.

Our team have been interviewing hundreds of candidates and its interesting to see how many of them perform in an interview setting, or as many would say, on the first date.

Here are 15 things to consider when going for an interview:

I am curious to know what makes one person in an organization really stand out from the rest. As a seasoned entrepreneur with more than 10 years under my belt, I am constantly being reminded, if not surprised by the most interesting individuals in my team.

Today, I found out two things; the first is that I am not as bad as I thought when it comes to finding a solution to a problem and secondly, that if you give someone an opportunity, its the only way to see if they have the ability to shine or not.

As a person who is no stranger to having to pull up my sleeve, my first thoughts are always that I have to do it on my own - but I have something to share with you and it is that that is not always the case. In fact, if you reach out to your team and share your experiences and problems, they are usually the ones who come up with the solution that is best suited to your business or you personally. Your staff know you better than you think, and if you are delusional enough to think that by hiding in your office, that they don't, then you have a lot to learn.

I have been in Sydney for the last few days and I am so happy to experience the city that I love dearly, with my team. I usually waltz in and waltz out, within a day or two, and have my time so filled with meetings that I don't spend enough time getting to know the people around me.